The course has the main objective of giving and introducing some of the tools used to establish public relations, as one of the most important ways to communicate of a Brand, moreover it will introduce some of the elements needed and required when taking care of public relations in a firm, what to avoid and what to push, what can jeopardize or not a campaign of communication

Topics

  •  Public relations evolution, elements & tools to make public relations, the press office, media relations, feedback, Ethic and Corporate Social responsibility, Online public relations, internal communication, Sponsorship & partnership, Crises management, Environment communication

The Founder of the We_They, Stefania Gulina, after years of experience all over the World, as consultant for fashion institutes in India, Saudi Arabia, Syria and founder and former manager of FDC (Fashion & Design Centre) in Egypt, with an International Degree in Advertisement, Fashion Studies and  Marketing, in the prestigious international University IULM, has decided to use her success and experience and open the first We_They in Egypt.

The We_They provides up-to-date courses in the Design, Pattern Making and Jewelry Field and not only…allowing you to enter the glamorous world of Design, Styles, Trends and Coolness…..in order to trace the sources of inspiration and to re-born into a new international era.

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