This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. This seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of the seminar are:

  • What events can do for your PR and marketing strategy
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs


At the end of the seminar delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the seminar progresses relevant to their own backgrounds and company requirements. The seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous four days

Organisational Impact

  • Greater value for money from events
  • More focussed events as part of their PR or Marketing strategy which will build and maintain their reputation
  • More memorable events aimed at the right people
  • An in house resource capable of either organising events directly
  • Staff better informed to provide project oversight of event management suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact

  • Increased confidence to tackle event management or oversight of event management suppliers
  • A strong theoretical basis upon which to make decisions about the best type and format of event to employ
  • Greater understanding of the processes involved in event management
  • An understanding of the main elements in event organisation
  • More focussed activity aided by simple checklists and manuals
  • Better time management facilitating the opportunity for greater creativity



The role of events in a Public Relations or Marketing strategy

  • An overview of Public Relations and how events fit in
  • Events and the PR Transfer Process
  • Strengths and weaknesses of events as a form of communication
  • The Six Point PR Plan and its application to event management
  • Assessing your needs
  • The importance of clarity of purpose
  • The importance of the audience
  • Choosing the event to fit the objective
  • Budget - staff, time, materials money
  • Evaluating the event success
  • A review of the different types of event available


Event planning, the theory and practice

  • Scheduling - the long term plan
  • Event running order - timing of an event
  • Budget control
  • Managing suppliers
  • Venue considerations
  • Suitability for event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for different events - Seating etc


Stage Management, Dining and Entertainment. Health and safety

  • "Stage management" of the event
  • Ensuring the event is on message and on brand
  • Welcome desk - set up and management
  • Sets and staging
  • Corporate identity on display
  • Food can be part of the message
  • Different types of dining for different events and practical implications
  • Dining protocol - formal dinner, informal eating
  • Choosing catering suppliers - in house with venue or external
  • Entertainment and music at your event
  • Managing entertainers at events
  • Staying safe - Risk assessment and events
  • Addressing risk areas at events


Managing the Media at your Events

  • Keeping your objectives in mind
  • Is it a media event - what's in it for them?
  • Generating news through an event
  • Inviting the media - invitations and press releases
  • The press office - Staffing, setting up and running it
  • The press pack and gifts
  • Conducting interviews and briefing interviewees
  • Managing filming on site
  • Photography at your event
  • Involving your in-house media


Invitations, VIPs and bringing it all together

  • Getting your audience there
  • Invitation process for different types of event
  • Invitation protocols
  • The importance of RSVP
  • Working with VIPs
  • Invitations
  • Meet and greet
  • Hosting and farewell
  • Follow up
  • Building an event management team
  • Event planning exercise involving all elements discussed through the week


Following attendance at the workshop you are required to develop a plan for an event (real or theoretical) demonstrating what you have covered on the programme.

  • In particular the plan should include a full rationale for the event, a long term planning schedule, a detailed programme or running order and outline what factors you have taken into consideration as regards key aspects of your event such as venue choice, catering and media involvement etc.


The adage that “knowledge” is power holds very true in this industry. In order to maximize results we are constantly updating and upgrading ourselves. This commitment to ongoing skills development is one of the reasons we are success, the belief that there is a “better way to do things” is what motivates us each and every day. By aligning with us you are going to benefit from our years of expertise in real world scenarios. Classroom learning is great but there is no substitute to real world experience which is what we are bringing to the table.


Billionaire investor Warren Buffett said “price is what you pay but quality is what you get” and that expression is very true. With use we understand that your time is very valuable and you only want the best and most current industry related knowledge which is what we bring to the table.  Instead of giving you massive amounts of inaccurate or outdated information you get precisely what you want, the most current knowledge so you can make truly informed decisions that will directly impact productivity and your bottom line. When results are what you are looking for then the choice is clear, we are your partners in success.


Technology has revolutionized the way knowledge is disseminated in throughout the world, what use to take months or even years to reach the masses can be done in a few hours ! In order to remain relevant and viable we need to embrace innovations. The challenge with innovation is knowing when to implement it and what type of return you can expect from it. Instead of risking your time and resources we have the answers for you, Since we are at the vanguard of the industry whenever there is a fruitful innovation we will be there providing you with the information needed to make the right decision.


We understand you may have unique need so we provide a tailored made (bespoke for our U.K. friends) approach that will address your questions in the most conducive manner possible.  Respect to us means putting your interests, your needs at the forefront of our mind. You will see how genuine we are and that you not just “some customer” you are our partner in success just as much as we are your partner in success. We firmly believe in the “golden rule”, treat others with graciousness, courtesy and respect.  Come experience the difference that quality and respect makes and you will truly be amazed.

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