Promotion Mix

Course details

Promotional Elements in Marketing
Marketing, advertising, sales, promotion – four concepts many mistakenly interpreted as one and the same. In reality, they are all different and have their own unique importance. The promotion mix represents one of the four key components of the marketing mix – the other three being public relations, advertising and personal selling. Promotion is an essential tool for getting your products, or services and your brand as a whole in front of your chosen target audience. For any marketing strategy to prove truly effective, you need to understand how the core components of the promotion mix differ, along with how they come together to form a complete and unified package.
This targeted tutorial has been designed for business owners, managers and anyone working in a sales or marketing context. Explore the meaning and importance of promotion, along with where the promotion mix fits into the wider marketing mix. Study the communication process in detail, a variety of factors affecting the marketing mix and the benefits of promotion for every type of business.

Objectives
Explain the importance of promotion in any successful marketing effort
Explain the factors that influence the development of the promotion mix
Programme Content
Topics:
Meaning and Importance of Promotion
The Communication Process
Concept of Promotion Mix
Factors Affecting the Promotion Mix
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 23 October, 2017