Promoting Your Professional Practice

Course details

The recession has placed many engineering practices under unprecedented pressure. Large practices have started competing with medium-sized ones, and some medium sized practices have to compete with small ones. The recession is also driving some clients out of business, which in turn is hitting your income.

Many practices are cutting costs. This often starts with marketing, seen as an expense - understandably, because it's hard to see what your money produces. But successful marketing is an investment, not an expense, and you can see what you get for your money.

Key topics covered in detail include:

• Why does marketing matter?
• Why choose you?
• Priorities for success
• Successful direct marketing
• Developing the brief

Target audience:

Absolutely essential CPD for any consultant engineer who is engaged in the cut-and-thrust of promoting their professional practice to win business, at home or abroad. Learn amazing marketing tools that don’t cost a fortune. Every staff members can play a part. Guaranteed to inspire and motivate, despite the doom and gloom.