Profiting From Public Relations in Business

Course details

If you think Public Relations is all about the fluffy stuff that you really haven't got time for with everything else you are doing to run your business, think again.

The Chartered Institute of Public Relations state: "Public Relations is about reputation; the result of what you do, what you say and what others say about you".

Public Relations underpins the whole of your business. From the impression you want to give your customers to the way you communicate with your employees. If you go to networking meetings and you are talking to others about your business, you are doing your own PR.

Course Aims:

• To give the tools and knowledge needed to create a strong and effective Public Relations strategy
• To ensure your business raises its profile
• To maintain your business reputation
• To identify opportunities to communicate your business message
• To build confidence when approaching the media
• To strengthen communication with internal and external audiences

Topics include:

• Understand what PR really is
• How it works and why it sometimes fails
• Identify the most appropriate media
• How to write a good press release
• Choosing headlines that attract attention
• Crafting your message
• Identifying your key stakeholders and how to communicate with them
• How PR supports your marketing and social media activity
• How to develop a campaign
• Using the different channels available
• What is newsworthy?
• Press Releases and how to build your own media list
• Damage control and crisis PR