Professional Tools for Junior Marketers

Course details

Fundamentals of Marketing: Your Action Plan for Success

Navigating the Marketing Function

• Definition of Marketing
• Role of Marketing
• Principles of Marketing
• The Marketing Mix

Successful Product Management

• Definition of the Product
• Essentials of Product Planning
• The Product Development Process
• Product Life Cycle and Strategies

Pricing Decisions for Distinguished Results

• Overview of Factors Affecting Pricing Decisions
• Stages for Establishing Prices
• Pricing Techniques

Managing Integrated Marketing Communication (IMC)

• Definition of IMC
• The Communication Process
• Principles of Communication
• Developing Effective Communication
• Deciding on the Marketing Communication Mix (Advertising. Sales Promotion and Public Relations)
• Measuring the Effectiveness

Creative Advertising for Results

• Developing and Managing Advertising Program
• Deciding on Media and Measuring Effectiveness

Strategic Marketing Planning for Breakthrough Strategies

• Overview of Strategy and Planning
• The Marketing Mission
• The Business Situation Analysis
• Considering Strategic Alternatives
• Developing the Marketing Plan