Professional Tools for Junior Marketers Protocol & Etiquette Academic Centre of Excellency
Price: TBA

    Course details

    Fundamentals of Marketing: Your Action Plan for Success

    Navigating the Marketing Function

    • Definition of Marketing
    • Role of Marketing
    • Principles of Marketing
    • The Marketing Mix

    Successful Product Management

    • Definition of the Product
    • Essentials of Product Planning
    • The Product Development Process
    • Product Life Cycle and Strategies

    Pricing Decisions for Distinguished Results

    • Overview of Factors Affecting Pricing Decisions
    • Stages for Establishing Prices
    • Pricing Techniques

    Managing Integrated Marketing Communication (IMC)

    • Definition of IMC
    • The Communication Process
    • Principles of Communication
    • Developing Effective Communication
    • Deciding on the Marketing Communication Mix (Advertising. Sales Promotion and Public Relations)
    • Measuring the Effectiveness

    Creative Advertising for Results

    • Developing and Managing Advertising Program
    • Deciding on Media and Measuring Effectiveness

    Strategic Marketing Planning for Breakthrough Strategies

    • Overview of Strategy and Planning
    • The Marketing Mission
    • The Business Situation Analysis
    • Considering Strategic Alternatives
    • Developing the Marketing Plan
    Updated on 08 November, 2015

    About Protocol & Etiquette Academic Centre of Excellency

    It is the sole and pioneer Protocol and Etiquette Academic Centre of Excellency in the Middle Eastern market. It is newly implemented in the training domain to provide training, recruitment. and business development and consultations to any organization in the Middle East.

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