Professional Tools for Junior Marketers Protocol & Etiquette Academic Centre of Excellency

Fundamentals of Marketing: Your Action Plan for Success

Navigating the Marketing Function

  • Definition of Marketing
  • Role of Marketing
  • Principles of Marketing
  • The Marketing Mix

Successful Product Management

  • Definition of the Product
  • Essentials of Product Planning
  • The Product Development Process
  • Product Life Cycle and Strategies

Pricing Decisions for Distinguished Results

  • Overview of Factors Affecting Pricing Decisions
  • Stages for Establishing Prices
  • Pricing Techniques

Managing Integrated Marketing Communication (IMC)

  • Definition of IMC
  • The Communication Process
  • Principles of Communication
  • Developing Effective Communication
  • Deciding on the Marketing Communication Mix (Advertising. Sales Promotion and Public Relations)
  • Measuring the Effectiveness

Creative Advertising for Results

  • Developing and Managing Advertising Program
  • Deciding on Media and Measuring Effectiveness

Strategic Marketing Planning for Breakthrough Strategies

  • Overview of Strategy and Planning
  • The Marketing Mission
  • The Business Situation Analysis
  • Considering Strategic Alternatives
  • Developing the Marketing Plan

It is the sole and pioneer Protocol and Etiquette Academic Centre of Excellency in the Middle Eastern market. It is newly implemented in the training domain to provide training, recruitment. and business development and consultations to any organization in the Middle East.

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