Professional Search Engine Optimisation (SEO) Training

Course details

SEO (search engine optimisation) is the process of optimising a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase.

As 85 to 90 percent of visitor traffic is delivered to web sites through search engines, SEO training can be one of the best business investments you make.

In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of ROI (return on investment).

Search Engine Advance

Off Page Optimization -Modern way of link building

Link Building best practices after penguin algorithm Concept of Anchor text variations, brand keywords, partial anchor texts

Content Marketing

• Guest Blogging and techniques
• Tutorials and Guides
• White papers and Special reports
• E-Books
• Info graphics and marketing
• Proper use of Press Releases
• PDFs Marketing
• Slide Presentations
• Newsletters optimization
• Video Marketing
• Web 2.0 properties utilization
• Onsite Blogging etc.

Copy, Blogging & SEO

• Guidance on Writing Quality Articles & copywriting techniques after Panda algorithm
• Ways to Find Markets for Your Articles
• Optimizing Your Blog Posts
• Word Press and SEO
• Tips for Increasing Your Chances for Popular Posts
• Understanding the Value of Trackbacks
• How to set up and use Trackbacks
• Blog Resources
• Blog Search Engines

Local SEO

• Overview of Google+
• Google+ places listing
• Overview on NAP optimization
• Citation building vs link building
• Proper citation building
• Tool used
• Getlisted.org

Authorship and Author rank

• Overview on Google author rank concept Building authorship for each web properties

Organic Conversion Optimization

• Usability Optimization & Landing Pages
• Split A/B Testing
• Multivariate Testing
• Funnel & Goals
• Tool Used:
• Google Analytics
• Visual website optimizer

Social Media & SEO

• Social Media Platforms
• Social Media Guidelines
• Social Media and SEO
• Measure Social Media Reach
• Optimizing 5 most important social media profiles: Facebook, Twitter, Google+, Linkedin, Youtube
• Tool used
• Hoot suite

Schema.org and SEO

• Schema.org and Google
• Schema.or Resources
• Schema.org Applications

Advanced .htaccess

• Writing .htaccess code for dynamic URLs rewriting

Penalty recovery

• Penalty identification either manual or algorithmic
• Backlink analysis & Diagnosing problems
• Manual removal vs. Google disavow tool
• How to use Google disavow tool perfectly?

Tool Used

• Webmaster Tools
• Backlink watch
• SEMRush

Within the training period you'll be provided detail instruction on creating following reports

• SEO Proposal
• SEO Site Audit Report
• Google Analytics Report
• SEO Link-Building report
• Ranking Report