Professional Marketing for Competitive Advantage HNI Training & Coaching

Who Should Attend:

  • Marketing Professionals
  • Customer-facing Managers & Supervisors
  • Anyone with something to sell, internally or externally
Course Objectives:

  • An overview of the scope of Marketing and principles of Marketing Management
  • Familiarity with the core concepts, mission and objectives of marketing
  • Explore ways to build and emphasise your Competitive Advantage
  • Understand the importance of using market segmentation to target marketing effort
  • Identify the stages of the Product Lifecycle and how to market products at each stage
  • Master strategies for the mix of promotions that will lead to best results
  • Learn how to organise and manage your Distribution Channels
  • Familiarity with the process of Strategic Planning in marketing
  • Understand how your attitude and superior personal relationships are key to success
  • Master techniques for personal selling, advertising, public relations, sales promotions.
What will you gain?

By the end of this course you will be able to:

  • Understand Marketing Management and he Process of Strategic Planning in Marketing
  • Explain Market Segmentation
  • Describe the Total Product Concept
  • Develop Promotion Mix Strategies
  • Describe how to organise and manage the Distribution Channel
  • Explain how to build competitive advantage.
Course Content:

The Scope of Marketing

  • Defining Marketing
  • Core Marketing Concept
The Marketing Mission

  • Objectives and Goals
  • Vision
Marketing Audit
Strategic Alternatives
Marketing Assumptions

The Importance of Market Segmentation

  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
Market Targeting and Product Positioning

The Product Life Cycle (PLC) Concept

  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
Personal Selling
Sales Promotion
Public Relations
Linking the Promotion Mix to PLC Strategies

Kinds of Distribution Channels

  • Choosing the Best Channel
  • The Role of the Marketing Distribution Channels
Superior Product or Service
Superior Assets
Low Cost Operator
Global Skills
Scales Advantages
Superior Relationships
Risk Management.

Career Path

Business Success through Strategic Marketing

HNI Training and Coaching as a Dubai training center, is an innovator and leader in human capital development, providing world-class experiential corporate training solutions and services in English and Arabic to organisations in the MENA region. HNI Training and Coaching is amongst the leading training institutes in Dubai that currently offers training courses in Abu Dhabi, Dubai and Doha in 16 different categories.

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