Professional Diploma in Technology Sales & Marketing (PDT SnM)

Course details

Why become a Sales and Marketing Professional in the high tech industry?

• More than 90 percent of Singapore businesses plan to hire sales and marketing professionals this year (based on CIO-Asia, April 17, 2013)
• Infocomm Sales and Marketing is one of the Top 3 job categories with the highest number of employed professionals and job vacancies available (Based on Singapore IDA's Annual Survey on Infocomm Manpower, released April 2011)

How will I benefit from taking this course?

Receive Structured Training in Sales, Marketing, Channels Development and Internationalisation

• Understand how to develop channels for regional and international business expansion. Learn to effectively manage business channels for lower risk and conflict. Your programme trainers and mentors will be industry practitioners who have successfully developed multimillion dollar business lines from local and international markets.
• Further to that, your classroom training will be extended by a work-integrated, business environment where learning is a collaborative, community-based experience. Through a social media learning platform, you will interact frequently with your classmates, colleagues, professionals and industry experts in order to discuss insights, transfer knowledge and share business experiences with one another. The business network you gain will be invaluable to you long after you finish this programme.

Be Part of the Business Development Team of a Technology Venture

• You will be under full-time employment in a technology enterprise where the skills that you learnt from the programme can be directly applied to your workplace. You will experience first-hand the thrills and challenges building and expanding the business of a technology enterprise under the mentorship of the CEO and/or senior management.
• Within the technology enterprise, you will work on a Capstone Project where you are required to lead and execute sales and marketing campaigns. You will be guided to design and implement business strategies that increase revenue, develop and execute a regional or international channel strategy to expand your business overseas. Your Capstone Project will have senior executive backing and thus will have a direct positive impact on the organization.

What will I learn?

The competencies acquired will provide candidates with a firm grasp of the knowledge and skills required to perform well in sales and marketing roles in a technology venture. This programme enables candidates to attain the following outcomes:

• Prepare a comprehensive business plan for new business
• Develop innovative business model using Lean Canvas
• Develop go-to-market strategies using practical Product Marketing framework
• Learn to use Social Media Marketing Strategy and Channels for Internationalisation
• Acquire sales skills for retail and corporate business

How will I be assessed?

Most of the assessments are through project reports, business plan writing and presentation. In some cases there will be short tests and review session with the assessor. Please refer to individual unit guide for details.