Course details
This diploma in marketing reflects the role of individuals who possess a sound theoretical knowledge and practical experience base in marketing management and demonstrate a range of managerial skills to device and execute marketing activities and ensure that marketing functions are effectively conducted in an organization or business area.
Program Contents
- Module 1: Marketing Planning
- Module 2: Marketing Research
- Module 3: Marketing Strategy
- Module 4: Consumer Behavior
- Module 5: Digital Marketing
Key Benefits
At program completion, participants will be able to:
- Implement, review and control the marketing plan
- Make Market segmentation and brand positioning.
- Define marketing and the marketing planning process.
- Understand what is the marketing mix?
- Measure the market opportunities through research and forecasting
- Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
- Measure the market opportunities through research and forecasting
- Develop practical skills they can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results
- Develop their skills in investigating and affecting the consumer behavior through readings, applications, discussions, case analysis and research.
- Understand the key metrics for measuring online effectiveness
Audience
- Marketing Executives
- Business Development Managers
- Product/ Brand Managers
- Marketing managers
- Account managers
- Marketing Coordinators
Course Location
About High Professional Advisros(HPA)
hpa was founded in 2004 as a joint stock company and is one of the leading companies specialized in the fields of training, consultancy, and recruitment .
Why hpa
- their experience in the Egyptian labor market extended to more than 10 years.
- their previous business with the largest local and international organizations working in Egypt reflects the history of hpa and the applied quality standard.
- All their Calibers, Consultants and trainers are professionals with practical
- experiences at seniority or managerial levels to guarantee a high level of accuracy and effectiveness of professional experience acquired by their Participants.
- All of their Training programs are designed and tailored to their clients with the utmost accuracy by their Research and Development pision, based on the real needs of their client and the labor market to keep their Participants updated with what’s current in the market.
- their team believes that the real development of knowledge and skills depends on participation, practicing and benefits from the experiences and expertise not on memorization and lecturing.
- they are distinguished by their Knowledge and database of the real labor
- market’s needs that are derived by their team of hundreds of consultants,
- professionals, experts, managers and also the decision-makers of companies and organizations in a various fields of economic and business activities in Egypt. This emphasizes the size of experiences they are always keen to provide to their clients.
- Besides training they also provide Recruitment and Consulting services, which allow us to add a vision, and expertise to their clients.
- hpa training programs’ certificates are accredited by more than 5 of the
- largest international professional bodies specialized in training all over the world.
- hpa applies international standards in quality measurements and test systems and is an Internationally Accredited Testing Center.
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