Professional Diploma In Fashion Marketing & Management

Course details

The course integrates the creative and business aspects of the fashion industry. Incorporating marketing strategies and management skills, learners will be exposed to an exciting curriculum that encompasses a complete understanding of the fashion industry to meet the needs of key design and business functions within the organization.

Course Outline

1. Colour Theory for Fashion Design
2. Fashion Advertising
3. Fashion & the Consumer
4. Fashion Merchandising and Marketing
5. Visual Merchandising
6. Textiles
7. Buying Principles 1
8. Buying Principles 2
9. Garment & Composition
10. Product Development

How will I be assessed?

All modules will be assessed through a combination of assessments, tests, class participation and written examinations. To be awarded the Advanced Diploma, students will need to achieve a passing mark of 50% for all modules. For Degree and Master programmes, students will need to achieve the passing grade stipulated by the University for all modules.

Career Oportunities

• Brand Manager
• Buyer
• Fashion Writer
• Fashion Critic
• Project Manager
• Creative Director
• Marketing Manager
• Wardrobe Officer
• Event Manager
• Retail Manager
• Fashion Illustrator

Certification

At the end of the programme, learners will receive a Professional Diploma in Fashion Design awarded by Raffles College of Higher Education.

Entry Requirements

• GCE O'Levels with 3 credits, or
• GCE N'Levels with 5 credits, and
• Entry requirements of hiring companies