Course details

Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. A key aspect of digital marketing is the creation and implementation of your digital marketing strategies.

The Diploma in Digital Strategy and Planning introduces you to digital communications, and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigour and scrutiny of board-level decision making.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders, they design and teach our formalised, accredited syllabus so you learn real skills that will drive your career forward in digital marketing.

The course will guide you through thirty hours of in-depth learning in the following disciplines:

  • Introduction to Strategy and Planning
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputation
  • Analytics
  • Strategy Formulation and Plan
Updated on 08 November, 2015

About Digital Marketing Institute

The Digital Marketing Institute was founded in  to tackle the growing digital skills shortage and help people to upskill, retrain and kickstart their digital marketing career. Today the Digital Marketing Institute is the global certification standard in Digital Marketing education having certified over  people across four continents.

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