Course details
Course overviewOne of the main conditions for company success is the effective and long-term relationships with the company's customers. Communication is the underlying factor for the success of such clients' relationships. It makes prospects to be your existing customers and existing clients to be your long clientele whereby this materializes with minimal or no investments to be done.
Communications is the bottom line for businesses of various types. This intensive course provides the master expertise on how to make your communications to work successfully in the entire company and particularly in the Marketing and Sales.
Participants study multiple marketing communication tools and channels of one and two-way communications as well as fundamental communicational behaviour principles. Upon completion, participants are able to transform the existing marketing plan into the perfectly balanced marketing & communication strategy.
In the intensive course, you will master new insights that bring your business and career to a next level. These include:
- Understand what your customers really want and value
- Know and utilize the best communication channels
- Recognize the importance of ongoing Marketing Dialogue
- Study the real value of concentrating on Customer Experience
- Be fit for the present and future trends in Sales & Marketing
- Essentials & understanding how Marketing Communications works
- The role of Marketing Communications and its effect on your Customers
- Communication with your Clients - Mastering Priorities setting and Process Flow
- Exploring various types of Competent Communication with Clients in Focus
- Competent Communication Behaviour and how to achieve Communication Goals
- Advanced Technologies and Trends transforming Communication with Customers
- Increasing influence of Digital Services and Smart Technologies
- The end of Marketing Monologue and importance of the Consumers' Dialogue
- Critical changes & expanding landscape in Communications and Master Practices
- Main Channels of "Two-Way" communications with Consumer
- The efficient Expert Tools of Modern Communications for Marketing and Sales
- How to use various Marketing Communications tools competently
- Synergy of Marketing and Sales - enhancing the outcome of Clients Communications
- How Marketing and Sales should handle customers` feedback - Comprehensive Plan
- Adding Communication Objectives ingredient into all elements of the Marketing Plan
- Focus on CX - current and future Trends in Marketing Communications
Upon successful study and completion of this Atton Institute course delegates are able to:
- Know the concept of Integrated Marketing Communications
- Use Marketing & Sales communication for professional growth
- Understand the roles and advantages of online and offline channels
- Possess the best key marketing communication tools and techniques
- Develop the consistent integrated cross-media strategy
- Evaluate the communications and results to define success rate
- Master skills on the systematic qualified marketing approach
- Structure marketing & sales communications campaign plan
- Master the professional knowledge and skills in communications
- Obtain key communication principles and recognize its positive impact
- Know the latest objectives and trends in Marketing Communication
Job roles this course is suitable for:
Sales & Marketing Professionals , Business Development Team Members , Team Leaders & Supervisors , Public Relations Professionals , Marketing managers , Brand managers , Business ownersCourse Location
About Atton Institute
Atton Institute is the licensed provider of the specialized professional courses and trainings and its administrative office is located in Dubai, the UAE. The Institute offers wide-ranging schedule of professional courses and trainings in all major segments of professional education.All Atton courses are tailor-made under the unique Atton Learning Methodology which guarantees our students the path to obtain professional skills in the fast and easy way. Our courses are intended for staff, management, and business owners along with the personnel of government authorities and organizations.
Atton Institute has the superior set of expert guidelines which are stringently applied within each and every module of our courses and trainings. Our academic team has prepared the full range of courses which represent essentially all key elements of professional education.
Our instructors / lecturers are carefully selected, are highly proficient, and deliver to our students the highest level of professional education, refined to perfection.
Our core aim – within the cooperative work of our trainers and students, to apply the best personnel development professional standards at all levels of commercial and non-commercial entities in the UAE and globally.
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