Professional Certificate in Marketing & Communications Management

Course details

Objectives

• To develop a fundamental and firm understanding of the principles and practices of marketing and communications
• Suitable for participants who wish to carve a career in the marketing or communications profession
• A foundation programme where participants can advance their career and academic pursuits in related fields

Assessment Methods

Modules will be assessed through a combination of coursework and examinations depending on the inpidual module objectives. The proportion of marks attributed to coursework and final examinations is subject to the discretion of inpidual lecturers and varies according to different modules.

Graduation 

Students who successfully complete the programme will be awarded with the Professional Certificate in Marketing and Communications Management awarded by MDIS and validated by Oklahoma City University, USA.

Fundamentals of Marketing

To enable participants to acquire sufficient knowledge of marketing principles, blending theories learnt into a practical framework of ‘How Marketing Actually Works’ especially in the rapidly evolving world of marketing.

Introduction to New Media Studies

This module aims to develop an overview and understanding of the new media landscape and the new media tools. Participants will understand the role of new media in contemporary mass communication, entertainment, education and marketing, as well as the ethical challenges of new media, its role in globalisation, its future and career path.

Media Studies

This module investigates the current trends of mass media in Singapore i.e. broadcast / radio, television, magazines and movies. How do these modes of mass communication function and what is its impact on the local society? This module would also introduce the learner to various technical terms in media studies and equip each student with the ability to choose, understand, question, evaluate and respond thoughtfully to the various mass media we consume.

Communication Skills

To equip students with knowledge and skills of good communications. To sharpen the writing and oral skills of the students to increase their proficiency in articulation.

Advertising & Promotional Management

This module will embrace an entire range of activities: creative, agency work, media and the key role of communication. It will also take A&P management participants inside an effective advertisement campaign. The range of communications options available to an organisation is wide and in recent years has increased.