Course details
The course is aimed at individuals wishing to build careers in the fledgling luxury sector in the Middle East & across the world. The course is suitable for individuals seeking professional roles both at the operations and strategic levels in management, marketing, branding, advertising, buying, PR and communication across various luxury sectors such as fashion, lifestyle, automotive, jewelry, accessories, services and other industry verticals. The training course can be undertaken by those already working in the industry or those looking for a career change.The course also allows working professionals to enhance their skills and attain global exposure through a globally directed training. The Luxury specialization covers all aspects of this industry starting from introduction to key concepts and brands, marketing & retail for luxury goods, branding & communication to insights into various professional opportunities in luxury. Students often work on live industry projects commissioned by global brands, thus forming case studies and industry experience to enter into the growing sector both in UAE and globally.
The learning is achieved within a global context to prepare individuals for the fast growing and exciting careers at various levels within the fashion and luxury sectors.
The optional industry FAD Europe Tour gives a unique and exclusive opportunity to engage with global brands, designers, industry and visit the fashion weeks across London, Paris and Milan to give them an unparalleled global exposure and networking opportunity.
The course is assessed through projects and assignments on a continuous assessment basis for professional development.
COURSE MODULES
- Understanding Luxury
- History of Luxury
- Luxury & The World - Introduction to Global Markets
- The Luxury Lifestyle
- Luxury Brand Equity & Tools
- Luxury Brand Operations
- Strategic Brand Management
- Luxury Brand Communication
- Managing a Luxury Brand
- Retail Operations for Luxury
- Professional Project
Course Location
About FAD Institute of Luxury Fashion & Style
FAD Institute of Luxury Fashion & Style envisions to be at the forefront of delivering world-class professional training in Luxury, Fashion & Style in the Middle East & contribute towards the greater vision of UAE to rise as a global industry epicenter in Fashion & Luxury.
The institute aims at fostering strong relations with world's leading creative schools and industry to allow cultural and academic exchange between global creative communities.
FAD Institute offers courses in Fashion Styling accredited by London College of Style, Makeup courses accredited by London Makeup Academy & Fashion Business courses by FAD International.
All the courses are approved by Knowledge and Human Development Authority (KHDA) Dubai.
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