Course details
This course covers the fundamental principles of marketing for product leaders, managers, marketeers, business analysts and field marketing. It covers:
- Foundations
- What is Marketing
- Creating Insanely Great Customers
- Personas
- Differences in Geography, Demographics,
Bias, Ways of Doing Business and Cultures
- Preparation for Planning
- Target Market(s)
- Positioning
- Marketing Plan
- Value, Messaging and Messages
- Marketing Strategies, Objectives, Types and Techniques
- Media, Mix and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget and Schedule/Responsibilities
- Sustaining/On-Going Marketing Plan and Metrics
The course includes a detailed workbook in PowerPoint format to be used to create a marketing plan
- Business Development: Digital Marketing Academy for Health & FitnessUSD 13
USD 650Duration: Upto 8 Hours - Level 4 Sales and Marketing Management Academy for Health & FitnessUSD 218Duration: Upto 110 Hours