Product Marketing: Creating a Marketing Plan

Course details

This course covers the fundamental principles of marketing for product leaders, managers, marketeers, business analysts and field marketing. It covers:

• Foundations
  • What is Marketing
  • Creating Insanely Great Customers
  • Personas
  • Differences in Geography, Demographics,
    Bias, Ways of Doing Business and Cultures
• Preparation for Planning
  • Target Market(s)
  • Positioning
• Marketing Plan
  • Value, Messaging and Messages
  • Marketing Strategies, Objectives, Types and Techniques
  • Media, Mix and Plan
  • Packaging and Bundling
  • Marketing Communications
  • Channels
  • Typical Product Marketing Manager Activities
  • Timing, Budget and Schedule/Responsibilities
  • Sustaining/On-Going Marketing Plan and Metrics

  The course includes a detailed workbook in PowerPoint format to be used to create a marketing plan