Product Development for SME Banking Egyptian Banking Institute

The course aims at explaining the product development process cycle, introduce participants to the different tools of building a competitive product range. The participants also, get a chance to illustrate the methods of analyzing SME product client matrix and explain the success factorsininternational best practices needed for effective SME banking.

Course Objectives:

  • Define project management
  • Describe the market segmentation methods as an introduction to SME market segmentation
  • Explain the product design and development process
  • Describe a competitive product and service range for SME banking
  • Apply the key success factorsof SME Product Development process

Course Outline:

Module 1:Introduction to Project management

  • Key areas of project management directly related to the process of product development and how to implement them
  • The project life cycle and the different tools utilized in project management
  • The role of the project manager defining the responsibilities related to that role
  • Risks associated to the project management process and how to mitigate these risks

Module 2:Product/Service Segmentation and Targeting

  • Methods for segmentation
  • Issues to consider in determining the SME product service segment
  • Requirements for effective segmentation
  • Methods for evaluating market segments and their effectiveness
  • Techniques for defining target clients for each product
  • Different methods for marketing research
  • Assess the competitive environment within any segment

Module 3:New products, Services Development and Design for SME Banking.

  • The general framework for implementing New Product Development process (NPD)
  • The foundation for the NPD process coupled with specific examples from real world examples
  • Demonstrating the process of developing the process of transferring the identified market need to a market product
  • Criteria for evaluating the newly introduced products

Module 4:Building a Competitive Product and ServiceRange for SME Banking.

  • Financing approaches for SMEs
  • Core SME products and their definitions
  • SME standard product set
  • Lending based products
  • Equity finance for SMEs
  • International trade finance
  • Transaction based products and services
  • Innovative products targeting SME clients
  • Additional services for financial management
  • 81:/pricing/interest rates

Module 5:Key Success Factors for SME Product Development (workshop)

  • Key success factors for SME banking product development
  • Practical guidelines: Take-away tips “DOs” and “DON`Ts”
  • Case study

Assessment Strategy:

Participants will be assessed based on class discussions and an individual end of course test.

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