Product Development And Marketing Of Cards Bahrain Institute for Banking & Finance
Price: BHD 200

Course details

Credit cards are very much considered one of the most sensitive products that any bank can offer and it is the most profitable product as well only if it is managed properly. The bank cards business is very comprehensive and has several areas that require knowledge and update. These areas include risk and fraud, operations, credit, marketing, customer services, system, product development, collection and recoveries. Cards Marketing and Product Development through two days of teaching will cover these areas and aid the professionals with necessary knowledge needed.

Learning Outcomes

On successful completion of this course, the participant should be able to:

  • Assess the card market
  • Differentiate between the types of card products that are offered in Bahrain
  • Recognise appropriate marketing schemes
  • Identify the type of card programmes that are available
  • Recognise the difference between Islamic card and conventional cards
  • Be aware of different fees associated with cards

Target Audience

Heads of card centres; product development managers; customer services officers; cards marketing and promotion officers or managers

Entry Requirements

None required

Course Location

About Bahrain Institute for Banking & Finance

We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.

We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.

We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.

Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.

Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.

We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.

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