Product and Brand Management XLRI

Who is this course for?

Working Professionals

What will I learn?

  • Product Management — An Introduction 
  • Corporate Strategy and Product Policy
  • Product line Decisions,Product Life Cycle and Marketing Strategies
  • New Product Development and the Techniques of Idea Generation and Screening & Testing 
  • Launching and Tracking New Product Programmes 
  • Organising for New Products 
  • Introduction to Brand Management 
  • Consumer Brand Knowledge &  Brand Identity, Personality and Brand Associations 
  • Managing Brand Architecture and Brand Portfolios 
  • Corporate Branding and Tools for Building Brand Equity,  Leveraging Brand Equity, Measurement of Brand Equity

Will I recieve a certificate of completion

Yes from XLRI, India

Entry Requirements

Graduation with some work experience

The XLRI School of Business and Human Resources, Jamshedpur is a premier graduate business school in India. Established in 1949 it is arguably the oldest business school in India and is regarded to be among the top 5 business schools of the country.

XLRI in partnership with Allied institute of management Studies has been offering premier management education to the UAE work force. This partnership started in year 2001 and in the last 13+ years XLRI Dubai operation has trained more 500 + working professionals   through their various long duration academic programs.   i.e. Executive Program in management , Logistics    and Supply Chain and in Human recourse Management.  All the XLRI programs are delivered in the evening class mode   with   100% faculty inputs from XLRI India. In the last 13 years XLRI – AIMS proudly states that their Management Development Program has attracted both International & Local companies.

See all XLRI courses

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