This course is an introduction to marketing activities in modern business firms

in this course emphasis is on marketing role & planning , consumer behavior, promotions & execution of the marketing mix , learn how to apply concepts & perspectives  to current marketing problems & opportunities through case studies analysis & class discussion

Course outlines

  • Define Marketing
  • when do market exist ?
  • Distinguish between Goals , Wants , Needs
  • Distinguish between products &  services
  • List the stages in the Consumer buying process
  • Distinguish between different variations of purchase behavior
  • Low involvement product Vs High involvement products
  • Identify psychological influence on buying behavior
  • Identify different types of corporate buyers
  • Define target market & Segmentation
  • Discuss the importance of Segmentation
  • List the steps used to segment the markets
  • Define Key Competitors
  • Competitors analysis  :  SWOT analysis
  • Discuss the impact of competitive actions on marketing
  • Identify elements of the marketing mix ( 4Ps)
  • Discuss relationship marketing & customer added  value
  • Define the stages of the product life cycle
  • Apply Marketing strategies to each stage of the cycle
  • What is Branding ?
  • Describe the elements of branding
  • list the stages of introduction of new products
  • List the elements that make up price
  • The Break-Even  point
  • Identify different pricing strategies
  • Describe price adjustments
  • Channels of distribution
  • Communication Vehicles ( Sales promotion , Personal selling , Public Relation , Events , sponsorship , Direct
  • Marketing , Social Media )
  • Define Globalization
  • Apply environmental scanning to international markets
  • Discuss cultural persity
  • Discuss  international marketing activities

Learning Objectives:

After completion of the course the trainee will be able to :

  • Be familiar with role of marketing
  • Identify the types of products & services
  • The Consumer behavior & how do they evaluate products or service
  • The psychology behind the buying behavior
  • How to analyze competitors based on SWOT analysis.
  • Identify the marketing mix ( 4Ps)
  • How to Branding the product
  • Pricing strategies impact on the buying decision
  • Describe the channels of distribution
  • study the global markets & their specific needs
  • how to form basics marketing plan

Course Features:

  • Use audiovisual examples, practical exercises
  • Case studies for more demonstration
  • Role plays & teams games

Who should attend

Junior Marketing specialists, Anyone wants to be familiar with the marketing tasks

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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