Pricing Strategy and Distribution Channels

Course details

Set prices that align with your organization's sales and positioning strategies. Use the appropriate distribution channels to manage prices. You'll learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies. Channel management is an essential tool for controlling differentiated pricing, maintaining rate fences, and increasing revenue. Explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels.

CERTIFICATION ISSUED BY:

• Institute of Professional Managers (IPM - USA) IPM - USA commenced operations in 2003 in San Francisco USA as an Executive Education programs for positions in Middle East and the Far East, Africa. The founders and owners of the business had worked for many years Executive Education and business training in USA, EU, UK, and Middle East and recognize the growing demand for Executive Education speakers around the world.

MEMBERSHIP BY:

• High Authority Council for Arab Managers (HACAM) HACAM believes that this certificate will be a valuable resource for professionals within the Arab world in order to understand how these and other processes for organizational improvement are interrelated. HACAM provides training program in the Middle East and targets Managers of quality-focused organizations/industries, professionals aiming to increase their effectiveness/ productivity and anyone interested in the field of quality.

WHO SHOULD ATTEND:

• This course is designed for hospitality managers, general managers, revenue managers and other hospitality professionals responsible for the financial performance of their organization.

COURSE PARTS:

• Managing Price
• Why Does Price Matter
• Optimal Price Mix
• Rate Fences
• Pricing Issues and Strategies
• Perceived Fairness
• Distribution Channel Management