Pricing strategies and value International Center for Etudes

Course details


Price is a unique category of the marketing mix as it is the only component that represents revenue for the firm. The remaining P’s (product, place, and promotion) are costly activities undertaken to create value for the consumer. Price, in its ideal form, recaptures this value. Yet, most companies adopt very simple heuristics, or “rules of thumb,” for setting prices, often divorced from firm strategy and economic reality.


This course will introduce the student to frameworks relevant for making pricing decisions.

Our approach for each topic will generally be:

  • Review existing pricing practices of firms and appreciate their limitations
  • Develop an understanding of profitable pricing decisions
  • Create a framework for introducing these concepts to firms

Course Content

  • Understanding value
  • Importance of value in buying decisions
  • Differentiation
  • The value proposition

About International Center for Etudes

Organizing training programs and management conferences in Egypt. . Consulting Services in: Financing, investment, managing local and international investment, feasibility study and strategic planning. . Valuation of the projects, the companies and assets.
Our company will be honored to cooperate with you in these fields by providing the organization of programs needed. All These training programs are organized in Collaboration with the American university in Cairo, Ain Shams University and Cairo University. 
Having a cooperation protocol the company count on several international Companies and offices and experienced professors of the Egyptian University and industry officers.
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