Preparatory Course for Pearson LCCI Diploma in Marketing

Course details

The Diploma in Marketing combines a range of mandatory and optional subjects to allow learners to comprehensively demonstrate their knowledge, skills and ability in this area.

Syllabus Overview

Mandatory:

Marketing Level 3
Plus THREE of the following options:

Advertising Level 3
Customer Service Level 3
Public relations Level 3
Selling and Sales Management Level 3
Full Time Intake

Class Commencement Enrolment Period
2 Jun 2015 9 Mar 2015 26 Apr 2015

Part Time Intake
Dates available on request

Entry Requirements

To be eligible for admission, you must:

be at least 16 years old at the time of application
have a standard of business English equivalent to LCCI IQ English for Business Level 2.
Learning Outcomes

Marketing Level 3

The aims of this syllabus are to enable candidates to develop:

A broad strategic understanding across the full range of marketing activities, including advertising, PR, sales promotion and market research
A sound knowledge of current trends and changes in marketing practice, brought about by technology and the Internet
The ability to apply this understanding to real life marketing scenarios
The ability to illustrate their understanding through the use of real experiences, or created examples, of marketing
Advertising Level 3

The aims of this syllabus are to enable candidates to develop:

knowledge and understanding of advertising as part of the marketing of products, services and organisations.
relevant advertising messages within constraints of law and codes of practice.
an awareness of the principles of delivering relevant messages to the selected target audiences.
advertising material aimed at the selected target audiences.
Customer Service Level 3

The aims of this syllabus are to enable candidates to develop:

knowledge and understanding of the advanced concepts in developing and delivering Good Customer Service.
an appreciation of systems and procedures that enhance delivery of reliable and effective service
an understanding of personal behaviours and processes that enhance and influence service delivery
the ability to apply these behaviours and processes within the job role, in realistic situations
Public Relations Level 3

The aims of this syllabus are to enable candidates to develop a broad understanding in the key areas of:

media relations and media activities
publics and the media
the nature, roles and responsibilities of public relations
the organisation of public relations
general and specialist areas of Public Relations activities e.g. crisis PR, financial PR, corporate PR, community relations etc
sponsorship and exhibitions
personal development
Selling and Sales Management Level 3

The aims of this syllabus are to enable candidates to develop:

selling skills and techniques
an understanding of sales administration
an ability to manage the sales process
an appreciation of sales records analyses
Progression Opportunities

Candidates who achieve Pearson LCCI Diploma in Marketing may progress to the BTEC HNC Level 4 and HND Level 5 qualification.

Assessment

Assessment objectives

The examination will assess the candidate's ability to:
demonstrate the need for effective work practices, administration systems and procedures
show awareness of the importance of accurate and timely information and effective business communication
identify appropriate suppliers of equipment and services and after sales care
identify appropriate equipment and services for given situations
plan business meetings, events and travel
Coverage of Syllabus Topics in Examinations
The examination will consist of one question from each topic area.

Examination Format
The format of the examination is as follows:

 The time allowance for the examination is 2 hours and 30 minutes.
 Candidates will be required to complete 4 tasks from a choice of 5. There will be a task from each of the 5 syllabus areas.
 All tasks carry equal marks.
 Candidates will be provided with a scenario giving them their job title and employer details.
 The tasks will be presented as 5 separate 'in-tray' exercises. Each task will simulate a task which could ordinarily be given in a real business situation. Tasks may be presented in various forms and there will be clarification of the requirements set out beneath each task.
 Mark allocation for individual sections of the task will be shown on the examination paper.
Answer Formats

Unless otherwise requested, candidates will be asked to provide answers in one or more of the following formats:

 Short reports to include appropriate headings
 Forms, notices and lists. Simple form design or completion of a form may be required
 Letters, memos, faxes and e-mails. Any acceptable business style will be accepted. Letterheaded paper will not be required.
 Candidates may produce their answers on a word processor or computer but questions requiring form filling will need to be completed by hand.
Mark Allocation
A positive marking approach is used.

Graduation Criteria

Successful candidates will be awarded the Pearson LCCI Diploma in Private Secretary based on the achievement of the percentages and grades below:

Grade structure:

Distinction

Merit

Pass

Fail

75-100

60-74

50-59

below 50



How to Apply

Local students refer to Singapore Citizens, Singapore Permanent Residents and foreigners who hold a valid pass other than a Student Pass, for example, dependent pass, social visit pass, work pass, etc.

International students refer to foreigners who hold a valid Student Pass issued by Immigration & Checkpoints Authority (ICA).

Step 1
Attend and acknowledge pre-course counseling service from BBS staff or authorised education agents.

Step 2

Copy of NRIC / Passport
Copies of all educational certificates and transcripts
Proof of English language proficiency
Proof of employment history (if any)
One passport-size photograph
Note: An official translation is required if documents are not in English
Step 3
It takes 2 to 7 working days to process your application.

If your application is successful, you will receive an Offer of Admission letter together with the following documents

Advisory Note to Students
Student Contract
Step 4
If you wish to accept the offer, you must complete, sign and send back 1 copy of the Advisory Note to Students and the Student Contract.

If we do not receive your completed and signed documents within the timeline stated in your Offer of Admission letter, it will be assumed that you do not wish to accept the offer and the offer will be deemed withdrawn.

Appeal Against Rejection
If your application is rejected, you can submit an appeal in writing to the Academic Manager/Principal within 7 working days from the date of rejection to have the outcome of your application reviewed by the Academic Board.

You will be notified about the outcome of your appeal within 7 working days from the date of appeal. The decision of the Academic Board is final. If your appeal is unsuccessful, we may recommend that you pursue an alternative course of study.

Student Pass

New Application for Student Pass
If you are an international student, you must apply for a Student Pass to study full-time in Boston Business School. You must submit your application to Immigration and Checkpoints Authority (ICA) through the Student Pass OnLine Application & Registration (SOLAR+) system at least two months prior to course commencement date. It takes about 4 to 6 weeks to know the outcome of your application. You are not required to be present in Singapore while your application is being considered. If approved, you would receive an in-principle approval letter (IPA) for Student Pass and a single-journey entry visa to enter and stay up to 30 days in Singapore.

To collect your Student Pass card, you must visit ICA and bring along the following documents:


In-principle approval letter from ICA

SOLAR+ e-Forms

Medical report

Passport

Embarkation/disembarkation card

One recent passport-size photograph

Duly completed security bond form and a security deposit in the form of banker's guarantee, cashier's order or paid for by NETS (if required).

Renewal of Student Pass
If you require an extension of the Student Pass to continue the same course in Boston Business School, you must submit a renewal application to ICA at least 2 weeks prior to the expiry of the current Student Pass.

Basic documents required for student pass renewal:


SOLAR+ e-Forms

Current Student Pass card

Passport

One recent passport-size photograph.

Cancellation of Student Pass
You are required to surrender your Student Pass for cancellation within 7 working days from the date of cessation or termination of your study.

The School will submit your application for cancellation of Student Pass via SOLAR+.

Basic documents required for student pass cancellation:


Student Pass card

Passport.

Important Notes to Student Pass Holders
International students must abide by the following rules and regulations under which the Student Pass is issued by ICA:


The Student Pass is issued to you for the purpose of studying in a particular course with BBS.

You must carry your Student Pass at all times.

It is the Schools responsibility to inform ICA if you fail to attend classes for a continuous period of 7 days or more without valid reason, or where your attendance falls below 90% in any month of the course without valid reason, or if you have completed the course or wish to terminate your studies with the School. ICA will cancel your Student Pass under any of the above mentioned circumstances.

You are strictly prohibited from working in Singapore, even if it does not involve any payment to you.

You must strictly observe all laws, rules and regulations of Singapore.

You cannot be adopted by any Singaporean or Singapore Permanent Resident while being a Student Pass holder.

You cannot be married to a Singaporean or Singapore Permanent Resident while being a Student Pass holder.

You are not allowed to overstay in Singapore after the Student Pass has expired, unless with written approval from ICA.