Preparatory Course for Pearson LCCI Diploma in Marketing

Course details

This Diploma in Marketing program is suitable for anyone with a strong interest in the field of marketing, especially marketing executives of various industries. Upon completion of the program, students can apply to join professional bodies such as the Chartered Institute of Marketing.

Teaching / Learning Methods and Strategies

Trial of Past Year Examination Papers / Assignments / Classroom Face-To-Face Theoretical Explanations

Entry Requirements

1 GCE N Level OR
1 GCE O Level OR
LCCI Level 2 Certificate OR
NITEC/Higher NITEC OR
Those without formal qualifications but have related work experience, and possess high-school level English standard assessed on case-by-case basis
Assessment Information

EXAMINABLE 3-HOUR THEORY PAPER (EXTERNAL AWARD BY LONDON CHAMBERS OF COMMERCE & INDUSTRY INTERNATIONAL QUALIFICATIONS, UK) - 3 TIMES / YEAR [MAR & APR (Series 2/On-Demand) / JUN (Series 3) / NOV & DEC (Series 4)]. The compulsory question in each examination paper will be drawn primarily from Syllabus Topic A6 Selling. In addition, there will be at least one question or part of a question from Syllabus Topics 1 to 11.

Criteria of Award

Candidates must fulfill at least 75% course attendance requirements by AEB to sit for examinations. To achieve the Group Diploma, candidates must successfully complete and pass at least 3 modules include Mkt (core units) within 24 months duration based on 1st sitting of examinations.

Final Award

London Chamber of Commerce and Industry (LCCI) Level 3 Diploma in Marketing

Module

The course comprise of 4 modules

Marketing
Selling and Sales Management
Advertising
Public Relations
1. Marketing

The aim of this unit is to test the candidates knowledge and understanding on the concept of marketing and the techniques applied to the marketing of goods and services.

Candidates are expected to demonstrate: a broad strategic understanding and knowledge of the facts, terms, principles, definitions and concepts of marketing across the full range of marketing activities, including advertising, PR, sales promotion and market research; a sound understanding of current trends and change in marketing practice, brought about by technology and the Internet; the ability to apply this knowledge and understanding to real life marketing scenarios; the ability to illustrate their understanding through the use of real experiences, or created marketing examples; and communicate this knowledge and understanding using the correct reporting formats used in business.

ASSESSMENT OBJECTIVES:

The Nature of Marketing
Market Forces
Elements of Marketing
The Product or Service
Special Aspects of Marketing
Special Kinds of Marketing
2. Advertising

The aim of this unit is to test the candidates knowledge and understanding of the practice of advertising within the marketing concept, its economic and social justification.

Candidates are expected to develop: knowledge and understanding of advertising as part of the marketing of products, services and organisations; relevant advertising messages within constraints of law and codes of practice; an awareness of the principles of delivering relevant messages to the selected target audiences; advertising material aimed at the selected target audiences.

ASSESSMENT OBJECTIVES:

The Nature of Advertising
The Advertiser
The Advertising Agency
The Media Owner
Creative Advertising
Other Related Activities
3. Public Relations

The aim of this unit is to test the candidates knowledge and understanding of the concept and the techniques involved in Public Relations.

Candidates are expected to: understand the profession of public relations; appreciate the role of public relations within an organisation; recognise the role of public relations consultancy; specify the strategic role of public relations in the management of communications throughout an organisation; explain the uses of different types of media, production and event organising; plan, carry out and evaluate different Public Relations activities; understand the management and employee relationship; identify and explain examples of Public Relations in action.

ASSESSMENT OBJECTIVES:

The Nature of Public Relations
The Organisation of Public Relations
The Conduct of Public Relations
The Media of Public Relations
Ancillary Services
4. Selling & Sales Management

The aim of this unit is to test the candidates knowledge and understanding of the concept of Sales Management, techniques of selling and their role within marketing.

Candidates are expected to develop: selling skills and techniques; an understanding of sales administration; an ability to manage the sales process; an appreciation of sales records analyses. Syllabus topics are in 2 parts, covering Part A Selling - (A1) Role of Selling, (A2) Selling Objectives, (A3) Selling Process, (A4) Promotional Mix (P), (A5) Buying Process, (A6) Tactical Sales Plan, and Part B Sales Management - (B7) Managing the Sales Office, (B8) Sales Management Controls, (B9) Salesforce Recruitment & Training, (B10) International Selling, and (B11) Legal & Ethical Sales Issues.

ASSESSMENT OBJECTIVES:
The Selling Function
Channels of Distribution
Sales Organisation and Control
Recruitment and Training
Selling Technique
Sales Forecasting
Sales Records
Laws and Voluntary Codes
Sales Management

Grading System

GRADING RESULTS
50% - 59% PASS
60% - 74% PASS WITH CREDIT
75% and above PASS WITH DISTINCTION
Expected date of release of Assessment result

Assessment results will be available to the students within 3 months upon completion of the last assessment for that assessment cycle. Appeal (if any) on assessment results must be lodged within 7 days after the release of assessment results.

Specimen Certificate

LCCI_Sample_Diploma_UPD2_BTCH1_v3_Diploma in Marketing_2