Price: USD 50
USD 500
- Duration: 10 Hours
Course details
Successful PR is built upon the management of a variety of key issues. Issues that could affect the reputation of the organisation both positively and negatively. It’s how these issues are identified, prioritised and handled that determines the effectiveness of the PR campaign. The range and complexity of issues businesses face varies enormously from one to the next. But what never changes is the importance of proactivity – being primed and ready to respond to every issue as it arises. Inconsistencies in issues management can lead to matters of priority being overlooked, in favour of largely inconsequential side-issues.This insightful tutorial has been designed for anyone working in PR or reputation management at any level. Explore a broad definition of contemporary issues management, along with its role and importance at the heart of a PR strategy. Study action planning, an effective framework for managing issues and the consequences associated with poor issues management.
Objectives
- Explain what issues management is and how it is different from crisis management
- Discuss how to develop a framework for managing issues
Topics:
- Defining Issue Management
- Context of Issues Management
- Action Planning: a Framework for Managing Issues
- Framework Section 2: Action
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Eligibility / Requirements
No prior knowledge is required to take this course.
About CPD Courses
Who We Are
Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.
Our Aim
- Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
- Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
- Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs.
- Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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