- Duration: Flexible
Course details
Includes 27 lectures, over an hour of video content and pdf material.- Learn how to write a pitch that journalists respond to and identify reporters most likely to write about your business.
- Learn how to build and leverage relationships with reporters.
- Build a compelling narrative around your brand, create a press kit and learn secret techniques to help you succeed.
- Suitable for entrepreneurs, small business owners, and anyone wanting their company or products featured within the press.
This course will introduce Press Relations in a modern light and teach you how to identify and build relationships with reporters, create a compelling narrative around your brand and become featured in publications. You will also discover how to write a pitch that journalists respond to and how to handle negative publicity.
Brad Merrill, the teacher for the course is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techme, and cited by a number of notable publications, including the Wall Street Journal.
This Press Release Course is designed for entrepreneurs, small business owners, and anyone looking for an actionable strategy to get their company or products featured within the press. If you want to learn how to get your company featured in mainstream publications and create pitches that drive results, enroll on this course today!
Introduction- Welcome
- Say hi your fellow students and tell them why your taking this course!
- Share your new course with family and friends!
- A Couple Of Caveats
- Before Starting A PR Initiative, Consider These Questions
- Secrets of Successful PR's
- What Journalists Want
- Cold Outreach Introduction
- Which Journalists should you reach out to?
- Getting to Know the Reporters
- Telling a Compelling Story
- Making your story news worthy
- Creating a Press Kit
- The Pitch
- Handout - The Perfect Pitch Template
- How to Craft Perfect Subject Lines
- A Secret Weapon To Help You Follow Up Like A Pro
- What Not To Do
- Cold Outreach Wrapup with Examples
- After The Pitch
- Dealing with Bad Press
- Make Reporters Notice You
- Be Remarkable
- How To Make Yourself Accessible To Reporters
- How to Be Newsworthy
- Put Yourself Out There
- A Secret Weapon To Help You Get Press Coverage In Record Time
- Wrap up
- Recommended Courses
About OfCourse
OfCourse Learning is one of the UK's leading e-learning providers, with over 700 expert-led online courses. Their course categories range from well-being and health to personal and career development. Their courses contain numerous video-lectures, downloadable written materials and engaging assessments. Whether you want to learn sign language, become an excel whizz, or need the latest stress-busting techniques, OfCourse has something for everyone.
There are several reasons why students are choosing OfCourse to learn a new skill.
- All courses are taught by verified experts
- Students enjoy 24/7 access to their courses
- Courses can be accessed on any device
- Students get lifetime access to their courses so they can work at their own pace
- On completion, students receive a course certificate from a recognised educational institution
- Become a part of a global learning community where you can talk with teachers and students about the course
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