Price: USD 50
USD 500
- Duration: 10 Hours
Course details
Most businesses go through times of crisis. It’s just that some handle crises far better than others. When it comes to PR, it doesn’t take a great deal to see a brand’s once-strong reputation reduced to tatters. Should a PR crisis occur, there are only two viable outcomes. The first being to address the issue, handle the crisis proactively and restore faith in your organisation. The alternative is to overlook the issue and allow your reputation to take a potentially fatal knock. As crisis cannot always be avoided, it pays to know how to act when it comes calling. At least, if you’d prefer to avoid an outright PR catastrophe.Discover the key to successful crisis management in public relations with this inspiring tutorial. Explore the various types and origins of common crises, along with how to communicate with the media during times of crisis. Study a series of critical crisis management principles and techniques, along with common mistakes that can do further damage to your PR image.
Objectives
- Explore various aspects of crisis management
- Discuss basic principles of crisis management
Topics:
- Crisis Public Relation Management: The Context
- Crisis Public Relations Management VS Operational Effectiveness
- Where do Crises come From ?
- Talking to the Media
- Key Principles in Crisis Management
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
- Course Material
Eligibility / Requirements
No prior knowledge is required to take this course.
About CPD Courses
Who We Are
Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.
Our Aim
- Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
- Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
- Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs.
- Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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