By the end of the program, participants will be able to:

  • Identify the behaviors and skills of a successful sales professional.
  • Describe different types of selling models.
  • Understand prospecting and be able to conduct a powerful sales call.
  • Use a customer centered selling approach to provide value.
  • Choose a closing technique to earn the business.
  • Manage the customer relationship on an ongoing basis.
  • Develop an action plan to apply new skills

Program Outline:

Selling Skills Assessment

  • Sales Competency Model
  • Behaviors, Characteristics and Skills of a Successful Salesperson

Types of Selling

  • Strategic Selling and Buyers Influence
  • Planning your Calendar to Achieve Sales Goals and Build a Sales Pipeline
  • Retail (Face-to-face) Selling
  • Relationship (Consultative) Selling
  • SPIN  Selling: The SPIN  Sales Model
  • Characteristics of Different Selling Models, Types and Structures

Sales Closing

  • Attitude of the Sales Professional
  • Dealing with Customer Objections
  • Various Closing Techniques
  • The Feel Felt Found Approach
  • Strategies to Respond to Common New Business Objections.

Relationship Management (Partnering with Customers)

  • Technologies or Methods for Maintaining Customer Information CRM
  • Strategies to Maintain Communication with a Customer
  • Customer Marketing Pyramid
  • Relationship Marketing
  • Consultative Selling
  • Life Time Value of a Customer (LTV)
  • Conflict Handling

Sales Win-Win Negotiations

  • The Phases of Sales Negotiations
  • The Harvard Model Applied to Sales Negotiation
  • The Art of Bargaining and Concessions Handling

NLP and Emotional Intelligence in Selling

  • What is NLP?
  • Implications for Marketers, Sales Advertising People
  • Hypnotic Marketing and Hypnotic State Inducing Vocabulary
  • Mind Reading

Knowledge

The adage that “knowledge” is power holds very true in this industry. In order to maximize results we are constantly updating and upgrading ourselves. This commitment to ongoing skills development is one of the reasons we are success, the belief that there is a “better way to do things” is what motivates us each and every day. By aligning with us you are going to benefit from our years of expertise in real world scenarios. Classroom learning is great but there is no substitute to real world experience which is what we are bringing to the table.

Quality

Billionaire investor Warren Buffett said “price is what you pay but quality is what you get” and that expression is very true. With use we understand that your time is very valuable and you only want the best and most current industry related knowledge which is what we bring to the table.  Instead of giving you massive amounts of inaccurate or outdated information you get precisely what you want, the most current knowledge so you can make truly informed decisions that will directly impact productivity and your bottom line. When results are what you are looking for then the choice is clear, we are your partners in success.

Innovation

Technology has revolutionized the way knowledge is disseminated in throughout the world, what use to take months or even years to reach the masses can be done in a few hours ! In order to remain relevant and viable we need to embrace innovations. The challenge with innovation is knowing when to implement it and what type of return you can expect from it. Instead of risking your time and resources we have the answers for you, Since we are at the vanguard of the industry whenever there is a fruitful innovation we will be there providing you with the information needed to make the right decision.

Respect

We understand you may have unique need so we provide a tailored made (bespoke for our U.K. friends) approach that will address your questions in the most conducive manner possible.  Respect to us means putting your interests, your needs at the forefront of our mind. You will see how genuine we are and that you not just “some customer” you are our partner in success just as much as we are your partner in success. We firmly believe in the “golden rule”, treat others with graciousness, courtesy and respect.  Come experience the difference that quality and respect makes and you will truly be amazed.

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