Postgraduate Certificate (MBA Pathway) in Marketing Strategy Metropolitan School of Business and Management UK
Getting your product or service into the market, to be recognized and to achieve market acceptance and penetration is a complex and detailed challenge. There are many options that can be tried and tested and many risks in implementation. This module explores all areas of marketing strategy, options available, how to test the market and assess the risks. By the end of the module students will understand the different dimensions within marketing strategy and the choices and decisions that they will need to make.
Learning Outcomes:
- Critically evaluate the contribution of market segmentation and market research in international marketing
- Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
- Research and evaluate marketing information to assess an organization's marketing strategy
- Compare and contrast market entry strategies
- Assess how the marketing mix can be configured to achieve market strategy objectives
Certificate:
Students who successfully complete this short online course will receive a (Non Credit ) Postgraduate Certificate (MBA Pathway) in Marketing Strategy from Metropolitan School of Business and Management UK.
This course is no longer available.
- Duration: Flexible
- Timings: Flexible
Course details
Getting your product or service into the market, to be recognized and to achieve market acceptance and penetration is a complex and detailed challenge. There are many options that can be tried and tested and many risks in implementation. This module explores all areas of marketing strategy, options available, how to test the market and assess the risks. By the end of the module students will understand the different dimensions within marketing strategy and the choices and decisions that they will need to make.
Learning Outcomes:
- Critically evaluate the contribution of market segmentation and market research in international marketing
- Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
- Research and evaluate marketing information to assess an organization's marketing strategy
- Compare and contrast market entry strategies
- Assess how the marketing mix can be configured to achieve market strategy objectives
Certificate:
Students who successfully complete this short online course will receive a (Non Credit ) Postgraduate Certificate (MBA Pathway) in Marketing Strategy from Metropolitan School of Business and Management UK.
Updated on 05 April, 2023About Metropolitan School of Business and Management UK
Metropolitan School of Business and Management London, UK, is a British Business school based in the United Kingdom. MSBM is a Pathway College offering level 4,5, 6 and 7 Diploma leading to a University Degree from top UK Universities.
MSBM is a private for-profit business school with a head office in Canary Wharf London, United Kingdom. It provides International Students access to outstanding British Business and Management courses from prestigious UK Universities at almost half the fees from the Universities.
MSBM offers a range of online programmes in the UK, starting from Level 4 & 5 Diplomas leading to a Bachelors of Business Management (BBM) or Bachelor of Science in I.T and Computing (BSc I.T) from top UK Universities. We also offer Level 7 Postgraduate Diploma leading to Master of Business Administration (MBA) and Master of Science in Strategic Business Information Technology (MSc I.T) from top UK Universities.
MSBM also specialise in a range of Executive education and corporate training. All of these courses are offered using state-of-the-art equipment and the latest in blended learning, to ensure every student has the opportunity to succeed to his or her potential.
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