Price: TBA
- Duration: 1 Year
Course details
1-year long programme designed to inculcate required skills in related domains
Students are trained to gain practical exposure in various industries through mini and major real time projects
Additionally, every student has to undergo summer internship of 8 weeks
Syllabus
Semester I
- Introduction to Communication
- Principles of Marketing
- Brand Management
- Digital Photography (Advertising)
- Client Servicing and Account Planning
- Advertising Management
- Creative and Campaign Planning
Semester II
- Digital Marketing
- Integrated Marketing Communication
- Marketing Research
- Audio-Visual Production
- Media Planning and Buying
- Final Project
- Summer Training
Eligibility
- Candidate must have passed bachelor's degree or equivalent from a recognized university
- Final year students are also eligible to apply
About Apeejay Institute of Mass Communication
AIMC was set up in 2003 to cater to the growing demands of students interested in pursuing career in Broadcast Journalism, Advertising, PR/Corporate Communication, Event Management, Social Media, Bollywood and also acquiring necessary skills in News Anchoring, Electronic Cinematography and Video Editing.
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