Post-Diploma Certificate in Data Analytics

Course details

The Enhanced Post-Diploma Certificate (PDC) in Data Analytics is to bridge and enhance the knowledge and skillsets of participants to enable them to enter the field of Business Analytics.

It introduces students to the concepts and techniques of exploring data and deriving useful knowledge patterns from the data to help companies gain business insights for decision making.  They would learn to perform appropriate information retrieval, pattern recognition and association analysis to spot trends and sentiments expressed in unstructured text and social media platforms through the use of software tools and processes. The students would have the opportunity to apply data mining knowledge and skills into a 'real-life' project. 

List of Subjects

Data Mining Fundamentals 

This subject introduces students to the concepts and techniques of exploring data and deriving useful knowledge patterns from the data to help companies gain business insights for decision making. Students will apply the concepts using data mining tools to analyse data and transform the data into useful information.

Social Media Analytics 

This subject introduces students to the use of software tools and processes to analyse textual data and social media for analytical insight. Students will learn to perform appropriate information retrieval, pattern recognition and association analysis to spot trends and sentiments expressed in unstructured text and social media platforms

Data Analytics Project 

This subject provides students with the opportunity to apply data mining knowledge and skills into a 'real-life' project. Students will learn to manage the project through a project life cycle, gather requirements, and apply relevant techniques to model and mine data for insights to support decision making. Students can mine data from structured or unstructured (e.g. text) sources in this project.

Minimum Entry Requirements

• At least a Polytechnic diploma in a Business or Technology-related course, or equivalent.
• Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis