- Duration: 3 Days
Course details
Well - planned and executed PR campaigns can drive strategic organisational change, shape public perceptions and enhance brand reputation with key stakeholders. Carefully designed can also prove to be a cost-effective means of positively influencing and increasing stakeholder value for an organisation. With a strategic approach right from the conception phase to budgeting, and from choosing and leading a good team, to managing the overall execution of the campaign, this course will provide step-by-step guidance to effectively plan and execute a knockout PR campaign.
In the digital era where social media now constitutes a major factor in any successful communications plan, this course will also provide participants with the necessary tools and techniques to include, and better plan for, social media engagement by considering the latest digital trends. Now more than ever managing an organisation's reputation is directed online, which is why this course will provide ample insight and walk each application through the right processes with a fully-integrated simulative approach to PR campaigns and campaign design.
Updated on 24 February, 2023About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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