Planning & Management for Productive Families Projects Entrepreneurship Training & Development Center

The course is based on an experiential learning through exercises methodology. It introduces the modern training concept at the introductory level, beyond which it engages in participatory learning modules to fulfill the Action-oriented Approach that is the core of the applied training philosophy. The training course teaches the participants through exercises and business simulations to understand, identify and upgrade their Personal Entrepreneurial Competencies.

The training program consists of 4 models:

Model 1: Opening Model

The first module consists of several games, meant to break the ice and forge relationships between group members. In addition, the trainer(s) will communicate administrative details and course content to participants and they will be asked to share their expectation of the program.

Model 2: Entrepreneurial Competencies

The second module uses exercises and lessons to help illiterate participants identify their own skills and manage relationships with people who can either help or impede the success of their business. Objectives include identifying personal strengths, practicing entrepreneurial characteristics, learning how to improve relationships with members of their family and environment (with an emphasis on managing these relationships to increase the chances of business success).

Model 3: Matching of Person with Project

The third module focuses on identifying business ideas that match the illiterate participants’ core competencies. The exercises in this module prompt illiterate participants to brainstorm business ideas that match their core competencies, critique each other's ideas as means of fine-tuning, and narrow the ideas down to three prospective opportunities.

Model 4: Business Planning

Sub-model: Marketing

The business planning sub-module focuses on teaching illiterate participants the basics of business planning and economics.

The activities and lessons in this module are meant to teach the five Ps (place, price, product, promotion and person), stress the importance of supply and demand on business activities, and demonstrate strategies for maximizing profits.

Illiterate participants will take part in an exercise that teaches them how to gather information on market demand for a product or service, learn how to set seasonal prices, and identify potential high-income months so that they can achieve maximal profits.

Sub-model: Financ

The finance sub-module is meant to provide students with the financial tools and skills they will need to run successful businesses. The exercises in this sub-module provide illiterate participants with a basic knowledge of important financial concepts; profit margins, liquidity, and return on investment. Illiterate participants will also learn practical methods for calculating monthly and yearly production costs and income. Finally, illiterate participants will be asked to present their business model and will receive feedback from the trainer(s).

Model 5: Conclusion

The final module of the course;illiterate participants must plan the steps they will take over the next three months in order to realize their business goals. As part of this module, the trainer(s) will also set up a structure for the ongoing monitoring process, and will ask illiterate participants to describe the extent to which their expectations for the course were or were not met.

Who Can Attend the Course ?

  • Potential entrepreneurs.
  • Entrepreneurs.
  • Start-up business.
  • Existing Business.
  • Projects officers.

We_They DMCC was established in Jumeirah Lakes Towers “JLT”, Dubai, UAE to fill the existing gap in training programs that empower entrepreneurial competencies among potential and existing entrepreneurs. This shortage of We_They providers was outlined by empirical studies, research papers, and the practical experience of experts involved in business support services in the UAE and Arab countries.

The center aims to enable candidates to acquire entrepreneurial competencies by using the practical methods of an Action-oriented Approach. Participants learn by doing how to enhance business development and growth. In collaboration with international training providers using the best practices in training programs and methods in the world, the center aims to fill the existing gap in entrepreneurial training in the Arab States and Africa.

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