planning, Implementation, and Control

Course details

Overview
Define Marketing Plan
Successful marketing strategies do not come about by accident. While there’s always an element of trial and error to factor in, thorough marketing planning is of critical importance. The more extensive and intensive the planning process, the greater the likelihood of a successful campaign. But with such an enormous consumer market and ferocious competition to cope with, how and where to get started in the first place? And when the planning stage comes to an end, how to implement the strategy effectively? Just two of the key questions the professional marketer is expected to answer and address with complete confidence.
This exclusive tutorial is ideally-suited to business owners, managers and anyone working in a sales or marketing capacity. Study a breakdown of the marketing planning process, along with the role and importance of marketing audits. Explore corporate objectives, tactical planning, monitoring and evaluating marketing performance, feedback systems and more.
Description
Objectives
Explore marketing planning process
Explain what market audit is
Discuss the approaches used for monitoring and evaluating marketing performance
Programme Content
Topics:
The Marketing Planning Process
The Marketing Audit
Corporate Objectives
Tactical Planning
Promotional Strategies
Monitoring and Evaluating Marketing Performance
Feedback Systems
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017 - Read Less