- Duration: 4 days (23 - 26 Aug)
- Timings: TBA
Course details
This course will guide you through all the essential factors in planning and running public relations programmes that will win the maximum corporate and marketing success.
Content
- Campaign aims and objectives
- Policies and strategies
- Audiences and messages
- Performance measures
- The issues audit
- Crises and crisis management
- Supporting and engaging management
- Public relations resources
- Communications activities
- Feedback and fine tuning
- Media relations
- Media management
Who should attend
This course has been designed specifically for middle to senior level Public Relations professionals who wish to further their Public Relations and communication skills including: Public Relations (PR) Directors, PR Managers, Corporate Communications Managers and Directors of Government Relations and Public Affairs
Benefits of attending
- Discover the essential steps to take your organisation's public relations to the highest performance levels
- Understand the key factors that will make your public relations build reputation and business success, especially when budgets are tight
- Double the impact of your public relations activities on your organisation's reputation, its relationships, goodwill and performance
About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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