This program is designed to introduce you to pharmaceutical marketing and to give you an understanding of specific marketing issues that are unique to the pharmaceutical industry. In addition, the course will provide you with practical skills that you will require in your day-to-day marketing role.
- Properly Determine and Understand Your Brand’s Market
- Segmenting the Market and Prioritizing Segments
- Positioning Your Brand
- Strategies and Tactics in “Red Ocean Markets”
- Strategies and Tactics in “Blue Ocean Markets”
- Marketing Research ( Primary & secondary research )
- Role of Integrated marketing Communication in Pharmaceutical Marketing
At the end of this course you will:
- Expand your understanding of the pharmaceutical market place and your competitors
- Know which secondary data sources are available and how to analyze them
- Conducting the Primary research, collecting data for the first time
- How the product will be perceived in the market place by customers
- How to react in highly competitive markets (Red ocean
- How to be highly innovative & away of competitors
- Learn more about PR and Integrated Marketing Communications
- Understand the types of market research and its benefits
Who should attend ?
- staff who are new to marketing in the pharmaceutical industry
- Associate brand/product managers
- Sales employees who have recently moved (or would like to move) to the marketing area
- Marketing assistants
- Non-Marketers – working in marketing-related roles including Medical, Regulatory, Finance, Market Access, Health Economics
About CTC Academy
We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.
We_They Academy Training centers are private independent training centers.
Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.
Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.See all CTC Academy courses