In 1983, Theodore Levitt in 'The Globalization of Markets' predicted that technology advances would unite the world in one large market with common needs and superficial differences. 30 years later, cultural and national differences still pose a great challenge for the marketing of global brands. If you want to learn more about the opportunities and challenges involved in international marketing management, then this programme is for you.
This Post Graduate Diploma in International Marketing Management will provide you with a comprehensive framework for understanding theories, concepts, issues and applications of marketing in an international and global context. The programme will develop your appreciation of strategies and tactics for international markets and their implications, and for marketing management of multinational and global organizations.
This uniquely designed and custom made course for Marketing Professionals is delivered under four major avenues:
- Classroom Interaction
- Industry Visit
Contents Covered in Classroom Interaction:
- Globalization and International Business
- Marketing Mix
- Product Planning and Development
- Global Marketing strategies
- Brand Management and how International Brands influence Consumer Behaviour
- Pricing, Packaging, Promotional and Distribution Strategies
- Impact of Social Media and Digital Marketing
The Workshop focusses on "New Product Development and Product Life-Cycle Strategies". This workshop would include activities and exercises to brainstorm and generate ideas taking lessons from global giants like Apple, Google, 3M, BMW and Samsung. The students would be assigned team tasks well in advance and during this workshop they would end up making product launches.
An expert from the industry would be invited to conduct a Seminar on "Impact of Social Media Campaign in Marketing Global products in UAE". The students would have ample opportunities to interact, learn and network during the seminar.
About the institution
Established in 2009, Westford School of Management is an educational institution started with a noble aim to provide UK degrees and qualifications, which are reputed and advanced in the area of Management training to the willing and highly motivated learners in Asia and Middle East in particular. Westford is associated with University of Wolverhampton and Pearson (Edexcel), UK Government approved university and awarding body, to provide their Postgraduate Management programs in Middle East and India.See all Westford School of Management courses
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