Persuasive Business Proposals

Course details

Businesses write proposals for different purposes, which may include to market a product, service or solution, to improve a situation, to get approval for an event idea, or get funding for a project or business.

In this intensive course, participants will learn the techniques to develop an impactful proposal to get approvals, and how to manage the proposal writing process to ensure a higher probability of buy-in.

How Will You Benefit?

After the workshop, you will be able to:

• identify the objectives of writing a proposal based on the types of proposals to be written and the target audience
• apply effective writing techniques to build a compelling case to better engage readers
• draft a proposal based on a logical format
• apply appropriate tone and style of writing
• list the common pitfalls of proposal writing

What Will You Learn?

Identify the objectives of writing a proposal based on the types of proposals to be written and the target audience

• Identify different types of proposals, their target audience and objectives
• List different efforts required for different proposal types

Apply effective writing techniques to build a compelling case to better engage readers

• Target readers and stakeholders
• The preferred ways to digesting information for different profile types

Draft a proposal based on a logical format

Logical format for proposal writing

• Executive summary
• Objectives
• Goals
• Body (supporting information, benefits of the proposal, budget, organisation information)
• Conclusion
• Recommendation
• Proposed Action Plan
• Annex

Apply appropriate tone and style of writing

• Appropriate tone
• Redundant words
• Clichés
• Useful phrases
• Concise writing
• Consistency of language
• Tact and diplomacy

Common pitfalls of proposal writing

• Insufficient research
• Unreliable resources
• Unrealistic budget and resources required
• Insufficient buy-in
• Not strong enough case
• Inexperienced team
• Wrong timing