Persuasion Psychology: Methods & Approaches OfCourse
Price: AED 33
AED 66
  • Duration: Flexible

Course details

54 lectures containing 3.5 hours of video content and supporting PDFs
  • Free quiz to help you consolidate your persuasion skills
  • Use… scientifically tested techniques to become a master persuader
  • Increase your influence and persuading skills in your workplace, friendship group and throughout your whole life… 

Do you feel you lack an ability to persuade, influence and get your opinions properly heard? This course will allow you to maximise your persuasive abilities by using the smartest psychological techniques that are shown to best influence behaviour.

You will be led through the cutting edge of persuasion psychology by Andy Luttrell Ph.D, a social psychologist and Visiting Associate Professor of Social Psychology at the College of Wooster. Andy has taught over 20,000 students to improve their lives by harnessing the latest in psychological research. In this course he will take you through the science, and the practical steps behind becoming a master persuader with dedicated sections on messaging, confidence, likeability and much more!

It's time to get your voice heard. Take this course today to stop being invisible, and instead become an opinion shaper.

Introduction to Persuasion Science
  • Intro
  • Say hi to your fellow students!
  • Share your new course with your friends!
  • Introduction to Persuasion Science
  • How Persuasion Research Works
Introducing a General Model of Persuasion
  • Introducing a General Model of Persuasion
  • Understanding \Attitudes\" and \""Attitude Change\""
  • A Short History of Persuasion Science
  • Two Types of Variables
  • Attitude Strength
  • The Model All Together
When Will People Think About Your Message?
  • Introducing the Key Determinants
  • \""Motivation\"" and \""Ability\""
  • An Example of \""Motivation\""
  • An Example of \""Ability\""
  • Personality and Thinking (\""Need for Cognition\"")
  • Handout - Need for Cognition Scale
  • Review of Motivation"
Updated on 14 October, 2018

About OfCourse

OfCourse Learning is one of the UK's leading e-learning providers, with over 700 expert-led online courses. Their course categories range from well-being and health to personal and career development. Their courses contain numerous video-lectures, downloadable written materials and engaging assessments. Whether you want to learn sign language, become an excel whizz, or need the latest stress-busting techniques, OfCourse has something for everyone.

There are several reasons why students are choosing OfCourse to learn a new skill.

- All courses are taught by verified experts
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- Students get lifetime access to their courses so they can work at their own pace
- On completion, students receive a course certificate from a recognised educational institution
- Become a part of a global learning community where you can talk with teachers and students about the course

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