Personal Branding: How to Build Your Professional Reputation

Course details

Branding is a powerful tool great companies use to make their products stand out. The same is true with personal branding—defining what makes you unique so YOU can stand out.

But where do you start when it comes to personal branding? How can you communicate your unique strengths in a convincing way without being too promotional? And how can you use social media to build your personal brand? 

In this course, you'll learn proven branding principles, a simple framework to define your personal brand, and concrete ways to build your brand on social media and job search materials so you can stand out and land your next dream role. 

This course is taught by Joseph Liu, a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brand that reinforces the value you offer and supports your career ambitions.   

What others have said about this course:

• "I thoroughly enjoyed Joseph's personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile!" -Adrianne F., Marketing Manager at Bloomberg Media, New York City
• "Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand." -Fazian Z., Periodontist, Manchester, UK

If you want to learn how to stand out in your professional circles and open up more career opportunities, sign up today.