Pearson Btec Level 5 Hnd Diploma In Business (Marketing)

Course details

This pathway gives an overview of the marketing function. It will consider the purchase decision making process and the variables and situations influencing buyer behaviour as well as exploring the marketing research process; the ability to determine specific promotional activities in response to target audience; the application and evaluation of analytical tools to create a marketing plan; and sales planning and operations and the different stages of the sales process.

More about PEARSON BTEC LEVEL 5 HND DIPLOMA IN BUSINESS: Major in Marketing

Awarded by: 

Pearson Education

Type of award: 

PEARSON BTEC LEVEL 5 HND DIPLOMA IN BUSINESS

Award Criteria:

• Pass all 32 assignments with Pass, Merit or Distinction
• Attain minimum overall attendance of 90% (International Students) and minimum overall attendance of 75% (Local Students) for the entire course.

Assessment Methods:

Assignment Based (16 modules X 2 assignments per module)

Mode of Delivery:

Face to Face (Classroom Style)

Minimum Entry Requirement:

Local Students

• At least 1 GCE 'A' Levels pass or
• 3 GCE 'O' Levels passes including English, or
• 5 GCE 'N' Levels passes including English, or
• ITE COS, NTC 2, NITEC Holders or
• Certificates and Diplomas issued by international examination bodies like LCCI, ABE etc.
• Working adults with at least 2 years of relevant working experiences
• Applicants who do not meet the above requirements will be assessed on a case-by-case basis
• English Language Proficiency: At least a C6 in English Language at GCE 'O' Levels or
• Grade D or 5 in GCE 'N' Levels or
• Completed an English-based course of study or
• Passed Portman English placement test

International Students

• Must be at least 18 years old at point of application
• Successfully completed at least 10 years of formal education in their home country
• Certificates and Diplomas issued by international examination bodies like LCCI, ABE etc.
• Applicants who do not meet the above requirements may will be assessed on a case-by-case basis
• English Language Proficiency: IELTS 5.5/TOEFL 525 or Passed Portman English placement test
• Students who fail our English placement test can sign up for our preparatory course for IELTS (an English Language programme) to improve their English Language Proficiency before applying with us to study the Pearson BTEC Level 5 HND Diploma courses

UNIT TITLES

• Business Environment
• Managing Financial Resources and Decisions
• Organisations and Behaviour
• Marketing Principles
• Aspects of Contract and Negligence for Business
• Business Decision Making
• Business Strategy
• Research Project
• Working with and Leading People
• Managing Activities to Achieve Results
• Marketing Intelligence
• Advertisting and Promotion in Business
• Marketing Planning
• Sales Planning and Operations
• Human Resources Management
• Human Resources Development

The BTEC Higher Nationals in Business have been developed to focus on:       

• providing education and training for a range of careers in business such as administration, personnel, marketing, finance, law, purchasing and management
• providing a general qualification with flexibility of study to meet local or specialist needs
• providing specialist options which meet the needs of the major functions in business and allow specialisation with career progression and professional recognition in mind
• providing opportunities for learners to focus on the development of higher-level skills in a business context
• providing opportunities for learners to develop a range of skills and techniques and attributes essential for successful performance in working life
• providing opportunities for learners to gain a nationally recognised vocationally specific qualification to enter employment in business or progress to higher education vocational qualifications such as a full-time degree in business or a related area
• The BTEC Business programmes prepare learners for employment in the sector and are suitable for those who have already decided that they wish to enter this area of work.
• Progression from this qualification may well be into or within employment in the sector where learners may work towards professional membership or study for professional body examinations.         

Professional Body Recognition:

Higher National qualifications in Business, have been developed with career progression and professional recognition in mind. The following professional bodies recognise the Higher Nationals in Business. Varying degrees of exemption from professional body examinations are available from inpidual professional bodies.       

• Association of Accounting Technicians
• Association of Chartered Certified Accountants
• Association of International Accountants
• Chartered Institute of Bankers
• Chartered Institute of Management
• Chartered Institute of Management Accountants
• Chartered Institute of Marketing
• Chartered Institute of Public Finance Accountants
• Chartered Institute of Purchasing and Supply
• Chartered Insurance Institute
• Institute of Chartered Secretaries and Administrators
• Institute of Financial Accountants
• Institute of Legal Executives
• Institute of Personnel and Development

Higher-level Skills:

Learners studying BTEC Higher Nationals in Business will be expected to develop the following skills and learning style during the course of study:

• cognitive skills of critical thinking, analysis & synthesis
• effective problem solving and decision making using appropriate quantitative and qualitative skills including identifying, formulating and solving business problems
• effective communication, oral and in writing, using a range of media widely used in business eg the preparation and presentation of business reports
• numeric and quantitative skills including data analysis, interpretation and extrapolation; the use of models of business problems and phenomena
• effective use of communication and information technology for business applications
• effective self-management in terms of time, planning and behaviour, motivation, self-starting, inpidual initiative and enterprise
• self-awareness, openness and sensitivity to persity in terms of people, cultures, business and management issues
• effective performance within a team environment including leadership, team-building, influencing and project-management skills
• interpersonal skills of effective listening, negotiating, persuading and presentation
• abilities to conduct research into business and management issues