Visual Merchandising

Course details

Unlock the captivating world of retail transformation with our Visual Merchandising course. Dive into the essence of creating stunning and impactful retail experiences through a comprehensive exploration of the art and science behind Visual Merchandising. From mastering store layouts to delving into the challenges of modern visual merchandising, this course is your beacon to becoming a Visual Merchandising maestro. Immerse yourself in the intricacies of exterior and in-store design, the strategic placement of mannequins, and the art of display fixtures. Throughout this transformative journey, Visual Merchandising echoes as the linchpin, weaving together the threads of aesthetic appeal and consumer engagement seamlessly. Elevate your understanding of this dynamic field, where theory takes center stage, and knowledge becomes the catalyst for crafting visually compelling retail spaces.

Visual Merchandising Course Learning Outcomes: 

• Develop a profound understanding of the foundational principles of Visual Merchandising.
• Master the art of designing store layouts that enhance the overall shopping experience.
• Explore the strategic use of exterior and in-store design elements to attract and engage customers.
• Acquire insights into the creative placement and presentation of mannequins for maximum visual impact.
• Gain proficiency in selecting and utilizing display fixtures to showcase products effectively.
• Understand the role of a Visual Merchandiser and navigate through the challenges of modern retail visual merchandising.

Visual Merchandising Course Outline:

• Introduction to Visual Merchandising
• Store Layouts
• Exterior Design
• In-Store Design
• Mannequins in Visual Merchandising
• Display Fixtures
• The Role of a Visual Merchandiser
• Challenges of Modern Visual Merchandising

Updated on 18 December, 2023