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John Academy Sports Management John Academy
  • Duration / Course length: Upto 2 Hours Start now
  • Accredited by: CiQCPD Qualification Standards
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

Course Details
Whether you're passionate about athletics or looking to build a rewarding career behind the scenes, this Sports Management Training course offers a comprehensive deep-dive into the exciting world of managing sports organizations, teams, and events.

From understanding sports governance and leadership to learning the ins and outs of sponsorship, finance, and event planning, this course prepares you for a dynamic role in the global sports industry. You’ll also explore modern trends like sports data analytics, marketing strategies, and performance management—all essential for success in today’s competitive landscape.

Ideal for aspiring sports managers, team administrators, marketing executives, or anyone seeking to turn their passion for sports into a professional career.

Course Curriculum
Module 01: What is Sports Management
  • Definition and significance
  • Roles and responsibilities of sports managers
  • Career scope in sports management
Module 02: Aspects of Sports Management
  • Human resources, operations, and compliance
  • Coaching vs. managing
  • Amateur vs. professional sports administration
Module 03: Professional Sports and Global Circuits
  • Major international sports leagues and bodies
  • Governance in professional sports
  • Case studies of global sporting organizations
Module 04: Strategic Management in Sports
  • Goal-setting and strategic planning
  • SWOT analysis and sports strategy models
  • Aligning team goals with organizational vision
Module 05: The Sports Organisational Structure
  • Hierarchical structures
  • Team operations and stakeholder roles
  • Governance and policy
Module 06: Sports Finance Strategy and Analysis
  • Budgeting and financial forecasting
  • Revenue streams: ticketing, broadcasting, merchandise
  • Financial risk management in sports
Module 07: Leadership and Management in Sport
  • Leadership styles in athletic environments
  • Coaching vs. managing roles
  • Team motivation and morale
Module 08: Business Administration and Sports Marketing
  • Brand building and promotions
  • Target audience segmentation
  • Sponsorship and merchandising strategies
Module 09: Conflict Management Strategies
  • Handling disputes within teams
  • Conflict resolution models
  • Ethics and fairness in sports environments
Module 10: Performance Management in Sports
  • KPIs and performance measurement
  • Athlete evaluation tools
  • Staff performance reviews
Module 11: Using Data Analytics in Sports
  • Introduction to sports analytics
  • Data-driven decision-making
  • Technologies and tools used in performance tracking
Module 12: Sporting Event Planning and Promotion
  • Event logistics and scheduling
  • Risk and crowd management
  • Marketing sporting events
Module 13: Sports Sponsorships and Its Types
  • Title sponsorships, endorsements, and co-branding
  • Proposal creation and pitching to sponsors
  • Measuring ROI for sponsorships
Module 14: Sports Injuries and Management
  • Common sports injuries
  • Rehabilitation protocols
  • Coordination with medical and training staff

Why Choose Us?
  • Covers every aspect of modern sports management
  • Learn from real-world examples and case studies
  • Practical skills for club, team, or event management
  • Accessible anytime, anywhere on desktop or mobile
  • Lifetime access and downloadable resources
  • Accredited certificate upon completion
  • Interactive support and student assistance
Updated on 14 July, 2025

Eligibility / Requirements

Eligibility/Requirements

  • No prior experience required
  • Basic understanding of sports or team environments is helpful
  • Open to aspiring sports professionals, athletes, students, and enthusiasts

About John Academy

John Academy is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level. As an online course provider, we are aware of the fact that there are a lot of people out there who consider themselves to be very curious learners but the courses that they are interested in are not available at their convenient time and place. So, we have decided to give them a unique opportunity for them to learn and obtain necessary skills in a very convenient way at any time from anywhere.

Who We Are
We are an online course provider who wants to make sure that the students would be able to learn everything there is a need for them to learn regarding the course that they have enrolled in on our site. So, we see to it that they would be provided with the highest possible standard of online learning. That way, students would be able to use it in the real world – the employment world and at their desired field of interests.
Certification
After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £14.99 or in PDF format at a cost of £11.99.
PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.
626 students have enrolled with John Academy through Laimoon
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