Social Media Marketing and Branding Development

Course details

More than 58% of Malaysians are on Social Media each day and spend an average of hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of hours spent a day.

From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? 
 
How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand
 
This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, delegates will learn how to create, grow, and measure Social Media Marketing campaigns and manage their brand. Throughout the course, delegates will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing and branding efforts.

Day 1: -
MODULE 1: Understanding Social Media Marketing 
Overview of Social Media Marketing
Why use Social Media?
How Social Media Marketing Differs from Traditional Marketing
The power of social proof
 
 
Module 2: Facebook, Youtube and Linkedin 
The Benefits of using Facebook Marketing
Facebook Content Marketing Best Practices 
Setting a Facebook Content Strategy
Moderation and Reputation Management
Best Practices for using LinkedIn
Personal & Corporate LinkedIn Pages
Advertising On Linked and ad formats
YouTube Channel & its Best Practices
 
Module 3:Instagram and Twitter
Instagram and its role in your Marketing efforts
Instagram and how to make sure of it effective
Instagram Advertising
Twitter and how to optimise your twitters
 
Day 2: -
Module 4:Exploring what is in a brand
Why a brand is much more than a logo
Types of branding used today
The 9/10ths rule of branding
Brand Positioning
Case Studies
 
MODULE 5: Understanding Brand Management
The importance of Brand Management to the company's value
Strategic implications
How brands drive growth
 
Module 6:Creating Ultimate Brands
Rules for creating Ultimate Brands
Consumers’ perceptions and expectations of added value
Brands as a risk reducer
 
Module 7:Managing Powerful Brands
5 criteria for creating and managing Brand Equity
Brand Extension Strategies
Creating and maintaining customer loyalty through branding Updated on 11 May, 2020