Social Media Manager Diploma

Course details

Billions of people are using social media each month. Know how to get brands in front of customers, drive traffic to your website from social channels and boost sales
Using social media to market your business is not an ;It is vital. Facebook has more than two billion active users a ;LinkedIn has hundreds of millions of monthly active users.

Imagine how much extra business you can attract if you can get in front of these ;Can you afford not to be on social media?

But which social media platform should you use (so many people get this wrong)? How do you get people to like you? Follow you? Share your content? What content should you create for social media? How do you know what works for you?

Simply follow the steps by course tutor and social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.

With her help, you will:
Promote your business to billions of social media users
Set up each social media platform for your business, such as Facebook, Instagram, LinkedIn, Twitter
Post effectively on the right platform for you 
Reach out and engage with potential customers
Measure your success on social media
Thrive in the global marketplace
 Social media is evolving and changing rapidly. You can't afford to get left ;

Whether you run a business but don't have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.

What marks this course apart? 
This course follows a well-structured syllabus designed by experts 
We will walk you through everything you need to know on the topic in easy-to-understand, jargon-free language 
The courses are designed around you. You can study when and where it suits you  
The course is accredited by ICOES. A certificate is available to download immediately on completion of the course 
We have a 5-star customer support team which is there to assist students every step of the way
More than 95% of our students would recommend our courses to their friends.


COURSE BREAKDOWN

Module 1: Introduction And Strategy

Meet your tutor, social media manager and YouTuber, Latasha James
How this course will help you
How to develop a content strategy for any platform
Choosing the right platforms
Setting the correct goals
How to create well designed social media content
Creating a content calendar and tools for content scheduling
Measuring Key Performance Indicators (KPIs)

Module 2: Facebook

Facebook setup and walkthrough
Content strategy to get the most out of Facebook
Facebook Groups moderation
Facebook customer service 101
Facebook ads 101
How to use Facebook analytics

Module 3: Instagram

Instagram setup and walkthrough
Content strategy to get the most out of Instagram
Scheduling tools for Instagram
Instagram hashtag strategy
Instagram Story strategy
Instagram Live strategy
Instagram engagement strategies
Instagram ads 101
How to use Instagram Analytics

Module 4: Linkedin

Company profile platform setup and walkthrough
Personal profile platform setup and walkthrough
Content strategy to get the most out of LinkedIn
Thought leadership and employee advocacy strategy
LinkedIn ads
How to use LinkedIn analytics

Module 5: Twitter

Twitter setup and walkthrough
Content strategy to get the most out of Twitter
Twitter hashtag strategy
Twitter engagement strategies
Using Twitter for customer service 101
How to use Twitter analytics

Module 6: Working As A Social Media Manager

What does a social media manager do?
How to find work as a social media manager
How to become a freelance social media manager
Building a social media manager resume: final thoughts and tips Updated on 29 June, 2020