Social Media Influencers:Influence Consumer Buying Habits

Course details

A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience, and can persuade others to act based on their recommendations. ... Their audience isn't limited to their actual followers; they can connect with the followers of their followers who share their content. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. ... Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

What will students learn in this course?

• Establish your niche market.
• Optimize your social media platform.
• Ways to find your target audience.
• Create relevant, valuable content.
• Types of content to post on a continual basis.
• Be authentic.

Course Curriculum

This Course will cover some of the following topics:-

Introduction

• Introduction
• Downloadable Resource

Establish Your Niche Market

• Introduction
• Personal Care
• Health and Wellness Industry
• Consumer Goods
• Technology Industry
• Virtual Reality

Optimize Your Social Media Platform

• Introduction
• How the Entertainment Industry Benefits from Social Media
• How Real Estate is Influenced by Social Media
• How Marketing is Influenced by Social Media
• How Restaurants are Influenced by Social Media
• How Education is Influenced by Social Media

Ways to Find Your Target Audience

• Introduction
• Conduct Market Research
• Understand Purchase Path and Pain Points
• Know your Existing Customers
• Employ Multi-segment (differentiated) Marketing
• Don't Cast a Net with a Broad Reach

Create Relevant Valuable Content

• Introduction
• Be Authoritative
• Be Informative and Comprehensive
• Be Readable
• Have a Point of View?
• Give Satisfaction

Types of Content to Post on Consistent Basis

• Introduction
• Content to Entertain
• Content to Educate
• Content to Inspire
• Content to Convert
• Tips for Consistent Posting on Social Media

Be Authentic

• Introduction
• Authentic Photos
• Cultivate an Attitude of Genuine Pleasure in other Peoples Pleasure
• Be Clear About What You're Using Social Media For
• Pair Self Promotion with Expressing Gratitude to Others
• Keep a Balance Between Personal Sharing and Sharing Things that are Interesting useful or humorous

Conclusion

• Conclusion

Benefits

Edplx has connections and great business relationships with respectable companies within the job industry. This plays an important role in assisting all our students searching for internships, apprenticeships, and part/full-time jobs. We also provide all our students with the opportunity to speak to our talented career advisors and experts. You will also be invited to career fairs to give you the chance to present yourself to potential employers, once you sign up for it.

Certification

Upon completion of the course, internationally recognised certificates that can be traced by employers are available upon completion.

Who is this Course for

The job market has been changing Across the board and with the Implementation of technology and Social media platforms such as YouTube and Facebook. It has created a whole new industry. If you have built up A large following with videos and Blogging content, then you have the ability to become a social media influencer, and influence buying habits. This course is for anyone who is looking to become a social media influencer, an entrepreneur who is looking to hire social media influencers.
  Updated on 31 January, 2023