SEO Specialist Diploma

Course details

Unleash your potential in the dynamic realm of digital marketing with our SEO Specialist Diploma. Dive into the intricacies of SEO Specialist, mastering the art of optimizing online visibility. Uncover the secrets behind skyrocketing rankings, crafting compelling SEO content that resonates with algorithms. Elevate your expertise through comprehensive modules, navigating the labyrinth of Core Concepts, On-Page Optimization, Keyword Research & Optimization, SEO Content Writing, and Off-Page SEO. With a curriculum designed for theoretical mastery, our course seamlessly blends conceptual understanding with strategic implementation. Immerse yourself in a transformative learning journey, unlocking the power of SEO Specialist in three captivating words: Strategize. Optimize. Excel.

SEO Specialist Diploma Course Learning Outcomes:

• Understand the fundamentals of SEO principles and core concepts.
• Implement effective on-page optimization techniques for improved search engine visibility.
• Conduct comprehensive keyword research and apply optimisation strategies.
• Create SEO-optimised content with strategically placed keywords.
• Develop a strong off-page SEO strategy, including link building and social media.
• Demonstrate knowledge of ethical SEO practices, differentiating black, grey, and white hat methods.
• Enhance site speed and user engagement through on-page SEO activities.
• Utilise tools for efficient keyword research and SEO analysis.

SEO Specialist Diploma Course Outline:

Introduction

• Introduction
• Course Overview

SEO: Core Concepts

• What is SEO (Search Engine Optimisation)
• Types of SEO: Black Hat, Grey Hat & White Hat SEO
• How Search Engines Give Ranks: Crawling, Indexing & Ranking
• 2 Ways to Get Ranked on Search Engines

On-Page Optimization

• On-Page SEO Explained
• On-Page SEO Activities
• 4 Key Ranking Factors of On-Page SEO
• Tools & Tips for Increasing Site Speed
• Using SEO Friendly Themes
• Increasing Dwell Time & Decreasing Bounce Rate
• How to Make the URL SEO Friendly
• Long Form SEO Optimised Content
• Internal Linking
• Meta Title & Meta Description
• Optimising Images for SEO
• Outbound Links

Keyword Research & Optimization

• What Are Keywords & Why They Are Important
• Types of Keywords
• Which Type of Keywords You Should Choose
• Free Tools for Keyword Research & SEO
• Paid Tools for Keyword Research & SEO
• 2 Metrics to Check Before Choosing Content
• Steps for Keyword Research
• What is Keyword Stuffing?

SEO Content Writing

• Write SEO Optimised Title
• 6 Hacks to Write Attractive Headlines
• Keyword Placement For SEO
• Steps to Write Content & Optimise It for Search Engines

Off-Page SEO

• What Is Off-Page Optimisation
• Link Building – 1st Factor of Off-Page SEO
• 3 Methods to Get Backlinks
• Method 1: Guest Posting for Link Building
• Method 2: Building Relations with Experts
• Method 3: Getting Backlinks from Round Up Post
• Social Media Marketing – 2nd Factor of Off-Page SEO

Conclusion

• Conclusion

Updated on 14 December, 2023