MBA - Marketing Management

Course details

Are you a business leader who is looking for an internationally reputed master's program while continuing your successful career. Join UCAM's online MBA program designed especially for working executives with a desire to master the concepts of business through a flexible learning approach. The one year online MBA program is strongly linked to business world studies and involves study plans responsive to market exigencies and industry-specific case studies.
The online MBA (Master in Business Administration) Program with Exeed College is a one-year comprehensive program involving two different qualifications, Postgraduate Extended Diploma in Business Management from Cambridge International Qualifications, UK and a Master in Business Administration from UCAM, Murcia, Spain.
The student enrolling with one year online MBA program at Exeed College will take core modules through the state of the art online learning system (online classroom).To attain a Master in Business Administration, the student needs to submit a thesis work in the area of their specialization.

How is the course structured?
The entire course is structured in two parts;
Part 1
·  Six Modules ( 4 Core + 2 Specialization module)
·  Assignment based assessment
·  Seven Months Duration
Part 2
·  One Module
·  One Dissertation Work
·  Five Months Duration


What are the modules/subjects that I will learn?
In Part 1, you will be learning the following modules;

·  International Human Resource Management
·  Strategic Change Management
·  Strategic Management and Leadership
·  Operations Management


Specializations : (Marketing Management)

• International Marketing Management
• Consumer Behaviour and Marketing Channels

In Part 2, you will undertake:
·  Socio-Economic - Legal Environment
·  Research Method Class
·  Dissertation Work


COURSE DETAILS
This program is a combination of two distinct qualifications,
Part I forms the Post Graduate Extended Diploma in Business Administration from CIQ, UK

Part II forms the Master of Business Administration in Marketing Management  awarded by UCAM UNIVERSITY, SPAIN



  Updated on 16 August, 2020