- Duration / Course length: Upto 12 Months Start now
- Accredited by: TQUK
- Certificates:
- Course delivery: This course is delivered in presentation format
Course details
Level 6 Diploma in Advanced Digital Marketing is 120 Endorsed Diploma. To achieve a Level 6 Diploma in Advanced Digital Marketing learner must have to achieve minimum of 12 mandatory units with 120 CreditsThe units included in this course, Digital Marketing are:
Unit 1: Introduction to Digital Marketing
Unit 2: Website Design and Optimisation
Unit 3: Introduction to Ad Words
Unit 4: Pay per Click (PPC)
Unit 5: Search Engine Optimisation
Unit 6: Content Marketing
Unit 7: Display Advertising
Unit 8: Affiliate Marketing
Unit 9: Email Marketing
Unit 10: Mobile Marketing
Unit 11: Social Media Marketing
Unit 12: Digital Marketing Strategy
Further breakout for each unit in Level 6 Advanced Diploma in Digital Marketing
Unit 1: Introduction to Digital Marketing
What is Digital Marketing?
Types of Media in Digital Marketing
The concept of the Buyer Journey
The relationship between Traditional and Digital Marketing
The difference in Characteristics of Traditional and Digital Marketing
Selection of Digital Marketing Channel
Unit 2: Website Design and Optimisation
Website Designing
Architecture
Web Design & Content
Website Optimisation
User Experience (UX) vs User Interface (UI)
Measuring the Website Performance
Unit 3: Introduction to AdWords
AdWords
The efficiency of Google Ads
A New AdWords Account Creation Procedure
The Tools Tab
Generating ad and Keywords
Short Tail or Long Tail Keywords
Unit 4: Pay per Click (PPC)
History of Pay per Click
About Pay per Click Ad
Search Engine Advertising
Workflow of a Pay per Click Ad
Advantages of Pay per Click
Terminologies in Pay per Click
Categorising the Keywords
Building a Keyword List
Expanding the List
Refining the List
Keyword Research Tools
Creating a Pay per Click Ad Using Google AdWords
Creating a Well-Formatted and Informative Landing Page
Pay per Click Bidding
Pricing Strategies
Unit 5: Search Engine Optimisation
Search Engine Optimisation
How Search Engine Work
How Search Engine Optimisation Works
Setting Objectives for Search Engine Optimisation
What is keyword research?
What is Technical Optimisation?
On Page Optimisation
Off-Page Optimisation
Unit 6: Content Marketing
What is Content Marketing?
Types of Content
Creation of Content
Tools for Content formation
Measuring Content Marketing Performance
Unit 7: Display Advertising
What is Digital Display Advertising?
Various terminologies of Display Advertising.
Advantages and challenges of Display Advertising.
Different formats of Ad in Display Advertising.
Process of Digital Display Campaign.
Unit 8: Affiliate Marketing
Common Terms in Affiliate Marketing
Principles of Affiliate Marketing
Advantages of Affiliate Marketing
Affiliate networks
Advertising methods in Affiliate Marketing
Models for Commission Payments
Risks in Affiliate Marketing
Maintaining Affiliate Marketing Program
Unit 9: Email Marketing
What is Email Marketing?
Basic Concepts of Email Marketing
Development of Email Strategy
Email Service Providers
Leads Generation Methods
Building a Subscriber List
Creating Effective Email
Creating Email Campaign
Email Testing
Unit 10: Mobile Marketing
Process of Mobile Marketing
Mobile Apps and their development process
Mobile Advertising
Running SMS campaign
Mobile Marketing strategy and implementation
Unit 11: Social Media Marketing
Understand different social media platforms
Identify audience
Monitor and measure performance
Consider pros and cons before making decisions
Unit 12: Digital Marketing Strategy
Digital Marketing Planning
Situation Analysis
Objective Setting
Developing Strategy
Tactics
Actions
Control
Digital Marketing : Course Assessment
After reading the Digital Marketing course material, the learner will have to attempt an assignment(s).
The Assignment Brief containing the different questions will be available on VLE / Moodle. During the completion of the assignment, the learner can get unlimited support from an online tutor via email.
Learner's assignment(s) will be assessed by Inspire London College's assessor(s) & IV's. When an assessment criteria is met, it will be graded as 'Pass'.
If there is further evidence required, it will be graded as 'referred', and your assessor will give feedback as to how you can meet the criteria. You can resubmit an assignment as many times as you need to.
All written report(s) / Assessment(s) are online and are taken either through or after the course; these are included in the course price.
Digital Marketing : Course Certification
Upon successful completion of the course Digital Marketing Diploma, the learner needs to pay for Digital Marketing an Endorsed Diploma from TQUK awarding organisation or Certificate of Completion from Inspire London College.
Certificate of Completion from Inspire London College (PDF format) = £46
Certificate of Completion from Inspire London College (Hard-copy) = £65 + postage charges £15
Endorsed Certificate from Awarding Body (Hard-copy) = £119 + postage charges £15 Updated on 27 November, 2021
Eligibility / Requirements
There is no specific requirements to enrol for this Digital Marketing course, Level 6 Diploma in Advanced Digital Marketing. An individual having basics English knowledge and above 16 years of age from all around the world can enroll for this course.
Job roles this course is suitable for:
Marketing Manager , Head of Social Media , Digital Creative ManagerAbout Inspire London College
Historically, in February 2013 the institute was registered as BD IT Solutions in West London with an aim to provide the training, education and assistance in both business and IT sectors. Later in November 2014, BD IT Solutions decided to provide further education and training with the trading name Talent Institute of Management Studies UK (TIMS UK) and earlier in August 2017 we have changed our name to Inspire London College.
After an admirable success of Inspire London College Campus base, our senior management has decided to launch same courses online. Finally, in November 2016 Inspire London College has decided to launch online courses with a mission statement of “Inspire the generation through Education”.
To our learners, we are offering the following services:
Campus-based Programs
In November 2014, when Inspire London College started working we have decided to go-through the campus-based studies with our professional teaching staff members. Sooner we got an astounding response from the society and our learners have increased incredibly. We have got a huge response from the learners outside London and after assessing their demands the college has decided finally to launch an online learning system to facilitate our learners.
Online Learning Education Programs
To pay benefits and after the great demand from learners, Inspire London College has finally launched its online courses last August 2017. A number of courses in different disciplines of the study were included in this learning management system. Now, we have students from all over the UK and from the rest of the world, who are receiving high-quality education under the supervision of our highly skilled and professional staff members.
